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03 Feb: NEGOTIATIONS WITH THE MEDIA. HOW TO RECOVER THE LOST BENEFIT?

Contrary to the forecasts at the beginning of the year, the Mexican market expects a GDP increase of around 5%,…

02 Feb: WHAT 2021 BRINGS US IN DIGITAL ADVERTISING

2020 has left us many changes, one of the most significant is that of consumer behavior in all commercial areas….

27 Oct: DIGITAL TRANSFORMATIONS

The advertising world has turned upside down in recent years, turning the Digital media into one of the main ones,…

08 Sep: AGENCIES PITCH: REIVENTION DURING THE PANDEMIC

It is no secret to anyone in the market that agencies are having many struggles with budget during 2020, a…

14 Jul: THE EFFECT OF THE PANDEMIC ON ADVERTISING INVESTMENTS

It is not new news that the crisis caused by the coronavirus pandemic has shaken markets globally, and the advertising…

05 May: AUDITING IN TIMES OF CONTINGENCY IS ESSENTIAL FOR ADVERTISERS

It has been more than 2 months since the world was affected by the coronavirus pandemic, which affects all sectors…

06 Apr: COVID-19: RECOMMENDATIONS FOR ADVERTISERS

In these unprecedented times, it is especially important that advertisers do not panic. It is important to remain calm to…

26 Mar: ADVERTISERS’ REACTION TO THE COVID-19 CRISIS

Here is a small example of how we are living from Spain the situation of COVID 19, how it has…

20 Mar: COVID-19’S IMPACT ON MEDIA AND CONSUMERS

We are living in a situation never before experienced in the world and especially in Spain,  where Media Auditors  has…

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