{"id":2434,"date":"2024-06-03T09:48:38","date_gmt":"2024-06-03T07:48:38","guid":{"rendered":"https:\/\/mauditors.com\/caso-de-exito\/los-exitos-de-nuestros-clientes-son-los-nuestros\/"},"modified":"2025-01-22T12:42:00","modified_gmt":"2025-01-22T11:42:00","slug":"identification-non-compliance-restructuring-objectives","status":"publish","type":"caso-de-exito","link":"https:\/\/www.mauditors.com\/en\/study-case\/identification-non-compliance-restructuring-objectives\/","title":{"rendered":"Identification of Breaches and Restructuring of Objectives"},"content":{"rendered":"

[vc_row full_width=”stretch_row” equal_height=”yes” el_class=”section-cabecera section-cabecera-caso-exito-1″ css=”.vc_custom_1733134418485{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/12\/header-caso-exito-1.png?id=3887) !important;}”][vc_column width=”3\/4″][vc_wp_text el_class=”subtitle-text color-white”]SUCCESS STORIES[\/vc_wp_text][vc_wp_text el_class=”title-text color-white”]<\/p>\n

Identification of Non-
\nCompliance and Restructuring
\nof Objectives<\/h2>\n

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11MM Mexican pesos <\/strong>to be refunded <\/strong><\/h3>\n

by <\/strong>the media agency<\/strong><\/h3>\n

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Media Auditors identifies up to 11 million Mexican pesos to be refunded by the media agency for a prestigious retail company in Mexico. Through our audit, we not only identified the agency\u2019s failure to meet its commitments but also assisted the client in restructuring objectives for their new contract.<\/p>\n

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About
\nour client<\/h3>\n

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A major retailer, operating numerous stores in Mexico and involved in various types of business, is among the top 100 advertisers in the country. With a marketing strategy focused on its core target and over 50% of its investment dedicated to television and digital media to boost its e-commerce platform..<\/p>\n

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CHALLENGE<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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[\/vc_wp_text][vc_wp_text el_class=”title-2-little”]Uncertainty and
\nExpectations with the
\nNew Agency<\/strong>[\/vc_wp_text]

<\/div>[vc_wp_text el_class=”text-default columna-situacion”]We faced a client who had just completed a pitch and was starting to work with a new agency. The client was experiencing significant uncertainty and had high expectations from the new team and all the commitments made during the pitch.<\/p>\n

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In a typical pitch process, agencies often promise a range of results that may be very challenging to achieve in practice, all in an effort to win or retain the account. When clients are properly advised, they include all the commitments made by the agency during the pitch in their service contract. As a general market practice, auditing media agencies is always necessary, especially when dealing with a new agency.[\/vc_wp_text]

<\/div>[vc_wp_text el_class=”text-default columna-situacion”]In this project, we found a client with the following concerns:[\/vc_wp_text]
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