{"id":2440,"date":"2024-07-02T10:37:52","date_gmt":"2024-07-02T08:37:52","guid":{"rendered":"https:\/\/mauditors.com\/caso-de-exito\/identificacion-de-incumplimientos-y-reestructuracion-de-objetivos\/"},"modified":"2025-01-22T12:38:47","modified_gmt":"2025-01-22T11:38:47","slug":"return-on-investment-15-recovery","status":"publish","type":"caso-de-exito","link":"https:\/\/www.mauditors.com\/en\/study-case\/return-on-investment-15-recovery\/","title":{"rendered":"Return on Investment 15% Recovery"},"content":{"rendered":"

[vc_row full_width=”stretch_row” equal_height=”yes” el_class=”section-cabecera section-cabecera-caso-exito-1″ css=”.vc_custom_1733305006497{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/MERCADO-1-scaled.jpg?id=1675) !important;}”][vc_column width=”3\/4″][vc_wp_text el_class=”subtitle-text color-white”]<\/p>\n

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SUCCESS CASE<\/p>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_wp_text][vc_wp_text el_class=”title-text color-white”]<\/p>\n

It recovers 15% more than<\/strong>
\nwhat was reported by the<\/strong>
\nagency<\/strong><\/h2>\n

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<\/div>[\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column][vc_column_text css=”” el_class=”title-2″]<\/p>\n

We identified a shortfall
\nin the agreed volume of bonuses
\nfrom the agency for open TV<\/h3>\n

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<\/div>[vc_wp_text el_class=”text-default caso-exito-media-auditors-text”]<\/p>\n

Media Auditors identifies a shortfall in the bonuses included in the agreements with broadcasters for a major consumer goods advertiser. Through the audit, we managed to recover an additional 15% beyond what was reported by the media agency.<\/p>\n

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<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1733143530849{background-color: #f4f4f4 !important;}” el_class=”section-acerca-de-nuestro-cliente”][vc_column width=”1\/2″][vc_single_image image=”3924″ img_size=”full” css=”” el_class=”section-acerca-de-nuestro-cliente-img”][\/vc_column][vc_column width=”1\/2″ el_class=”section-acerca-de-nuestro-cliente-column-2″]
<\/div>[vc_wp_text el_class=”title-2″]<\/p>\n

About
\nour client<\/h4>\n

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<\/div>[vc_wp_text el_class=”text-default”]<\/p>\n

A global food producer with over 100 years of experience in the industry and a significant advertising investment, placing them at #30 in the advertiser rankings, with a clear strategic marketing vision in Mexico.<\/p>\n

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<\/div>[\/vc_column][\/vc_row][vc_row gap=”35″ content_placement=”middle” el_class=”section-padding-top-buttom-0px section-situacion”][vc_column width=”1\/2″ el_class=”situation-column-1″][vc_wp_text el_class=”subtitle-text”]CHALLENGE<\/p>\n

[\/vc_wp_text][vc_wp_text el_class=”title-2-little”]Excellent bonus agreements
\nbut insufficient control over
\ntheir execution<\/strong>[\/vc_wp_text]

<\/div>[vc_wp_text el_class=”text-default columna-situacion”]One of the major challenges of being a high-investment and marketing powerhouse is effectively managing and leveraging the benefits you negotiate. A good negotiation with TV networks in Mexico includes a series of bonuses and commitments from the channels, which are then implemented by the agency.<\/p>\n

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In the Mexican market, there is a wide variety of bonuses offered by the three main television networks: TV Azteca has approximately 17 types of bonuses, which can vary from client to client, depending on the sector and specific needs. Televisa offers up to 10 types of bonuses, ranging from the very common \u201crate impact\u201d to compensation for audience drops. Imagen provides around 6 types of bonuses to its clients, with this variety increasing each year.[\/vc_wp_text]

<\/div>[vc_wp_text el_class=”text-default columna-situacion”]What we encountered with this project was a client with a lack of control and follow-up on agreements made with television networks:[\/vc_wp_text]
<\/div>[vc_wp_text el_class=”text-default columna-situacion”]<\/p>\n