{"id":2554,"date":"2024-04-01T09:49:20","date_gmt":"2024-04-01T07:49:20","guid":{"rendered":"https:\/\/mauditors.com\/insight\/lorem-ipsum-dolor-sit-amet-consectetur-2\/"},"modified":"2025-01-22T12:50:38","modified_gmt":"2025-01-22T11:50:38","slug":"mexico-media-landscape-2023","status":"publish","type":"insight","link":"https:\/\/www.mauditors.com\/en\/insight\/mexico-media-landscape-2023\/","title":{"rendered":"M\u00e9xico Media Landscape 2023"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;section-cabecera&#8221; css=&#8221;.vc_custom_1720099669539{background-image: url(https:\/\/mauditors.com\/wp-content\/uploads\/2024\/04\/benchmarking4-2-scaled.jpg?id=1655) !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_wp_text el_class=&#8221;title-text color-white&#8221;]<\/p>\n<h1>MEXICO MEDIA<\/h1>\n<h1>LANDSCAPE 2023<\/h1>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69de3698b301e\" data-id=\"69de3698b301e\" data-height=\"35\" data-height-mobile=\"35\" data-height-tab=\"35\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text]<a class=\"boton-default anchor-link\" href=\"#landscape\">Download report<\/a>[\/vc_wp_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-69de3698b306e\" data-id=\"69de3698b306e\" data-height=\"75\" data-height-mobile=\"55\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"55\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row gap=&#8221;15&#8243; el_class=&#8221;display-grid-responsive&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;order-responsive-2&#8243;]<div class=\"ult-spacer spacer-69de3698b30aa\" data-id=\"69de3698b30aa\" data-height=\"0\" data-height-mobile=\"35\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"35\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;font-title font-title-bigger&#8221;]Our report 2023[\/vc_wp_text]<div class=\"ult-spacer spacer-69de3698b30df\" data-id=\"69de3698b30df\" data-height=\"35\" data-height-mobile=\"35\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"35\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;text-default&#8221;]<b>Media Landscape <\/b>is a report that Media Auditors publishes annually, capturing the most relevant information about the advertising industry, advertiser activities, and an overview of what to expect in the coming months.<span id=\"more-26995\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>The information used for this report comes from data reported to Media Auditors by advertisers and their media agencies during 2023 and early 2024. It also includes estimates made by Media Auditors based on their extensive experience as an auditor and consultant in the Latin American market.<\/p>\n<p>&nbsp;<\/p>\n<p>The goal of this report is to provide a general overview of how the industry performed in 2023 and what to anticipate in the coming months of 2024.[\/vc_wp_text]<div class=\"ult-spacer spacer-69de3698b3112\" data-id=\"69de3698b3112\" data-height=\"55\" data-height-mobile=\"35\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"35\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1714478329950{background-color: #f5f5f5 !important;}&#8221; el_class=&#8221;columna-blog-section order-responsive-1&#8243;][vc_wp_text]<\/p>\n<ul>\n<li>Results 2023<\/li>\n<li>Variation in Investments by Medium vs. Previous Year<\/li>\n<li>Share of Investments by Medium. Share of Investments by Category<\/li>\n<li>Investments in Open TV. Bonuses for Open TV<\/li>\n<li>Investments in Digital Media. Top Players<\/li>\n<li>Connected TV. Addressable TV<\/li>\n<li>Key Indicators: Audits<\/li>\n<li>Outlook for 2024: Macroeconomic Data<\/li>\n<li>Effectiveness of Digital Channels<\/li>\n<li>Investments in Digital Formats<\/li>\n<li>Influencer Marketing. Retail Media<\/li>\n<\/ul>\n<p>[\/vc_wp_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row el_id=&#8221;landscape&#8221; el_class=&#8221;formulario-contacto&#8221;][vc_column]<div class=\"ult-spacer spacer-69de3698b314c\" data-id=\"69de3698b314c\" data-height=\"75\" data-height-mobile=\"50\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"50\" style=\"clear:both;display:block;\"><\/div>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3677-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3677\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/insight\/2554#wpcf7-f3677-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3677\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3677-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"form-row\">\n\t<div class=\"form-1-2\">\n\t\t<p><label for=\"nombre\">Name*<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"nombre\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-1-2\">\n\t\t<p><label id=\"mail\">E-mail*<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input 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accept the <a href=\"https:\/\/www.mauditors.com\/en\/privacy-policy\/\" target=\"!blank\">Privacy Policy<\/a>.<\/span><\/label><\/span><\/span><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<span class=\"wpcf7-form-control-wrap recaptcha\" data-name=\"recaptcha\"><span data-sitekey=\"6LeBgbspAAAAAOfRYg8YBi3MR-Y-51bXEK4fKAn1\" class=\"wpcf7-form-control wpcf7-recaptcha g-recaptcha\"><\/span>\r\n<noscript>\r\n\t<div class=\"grecaptcha-noscript\">\r\n\t\t<iframe loading=\"lazy\" src=\"https:\/\/www.recaptcha.net\/recaptcha\/api\/fallback?k=6LeBgbspAAAAAOfRYg8YBi3MR-Y-51bXEK4fKAn1\" frameborder=\"0\" scrolling=\"no\" width=\"310\" height=\"430\">\r\n\t\t<\/iframe>\r\n\t\t<textarea name=\"g-recaptcha-response\" rows=\"3\" cols=\"40\" placeholder=\"reCaptcha Response Here\">\r\n\t\t<\/textarea>\r\n\t<\/div>\r\n<\/noscript>\r\n<\/span>\n\t<\/div>\n\t<div class=\"form-1-2 section-enviar section-enviar-2\">\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner descarga-media-landscape\" 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