{"id":2559,"date":"2024-07-01T16:21:18","date_gmt":"2024-07-01T14:21:18","guid":{"rendered":"https:\/\/mauditors.com\/insight\/mexico-media-landscape-2021\/"},"modified":"2025-01-22T12:53:01","modified_gmt":"2025-01-22T11:53:01","slug":"mexico-media-landscape-2021","status":"publish","type":"insight","link":"https:\/\/www.mauditors.com\/en\/insight\/mexico-media-landscape-2021\/","title":{"rendered":"M\u00e9xico Media Landscape 2021"},"content":{"rendered":"

[vc_row full_width=”stretch_row” el_class=”section-cabecera” css=”.vc_custom_1720099770466{background-image: url(https:\/\/mauditors.com\/wp-content\/uploads\/2024\/07\/benchmarking3-1-scaled.jpg?id=1658) !important;}”][vc_column width=”2\/3″][vc_wp_text el_class=”title-text color-white”]<\/p>\n

MEXICO MEDIA<\/h1>\n

LANDSCAPE 2021<\/h1>\n

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<\/div>[vc_wp_text]Download report<\/a>[\/vc_wp_text][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row][vc_column]
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<\/div>[vc_wp_text el_class=”font-title font-title-bigger”]Our report 2021[\/vc_wp_text]
<\/div>[vc_wp_text el_class=”text-default”]Media Landscape <\/b>is a report that Media Auditors publishes annually, capturing the most relevant information about the advertising industry, advertiser activities, and an overview of what to expect in the coming months.<\/span><\/p>\n

 <\/p>\n

The information used for this report comes from data reported to Media Auditors by advertisers and their media agencies during 2021 and early 2022. It also includes estimates made by Media Auditors based on their extensive experience as an auditor and consultant in the Latin American market.<\/p>\n

 <\/p>\n

The goal of this report is to provide a general overview of how the industry performed in 2021 and what to anticipate in the coming months of 2022.[\/vc_wp_text]

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    \n
  • Results 2021<\/li>\n
  • Evolution of Investments<\/li>\n
  • Variation in Investments by Medium vs. Previous Year<\/li>\n
  • Share of Investments by Medium. Investments in Open TV<\/li>\n
  • Bonuses for Open TV. Digital Investment<\/li>\n
  • Top Players<\/li>\n
  • Contract Audits<\/li>\n
  • Outlook for 2022: Macroeconomic Data<\/li>\n
  • Advertising Industry. TV Negotiations<\/li>\n
  • Digital Formats<\/li>\n
  • Global Trends<\/li>\n<\/ul>\n

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