{"id":9106,"date":"2026-08-26T12:46:43","date_gmt":"2026-08-26T10:46:43","guid":{"rendered":"https:\/\/www.mauditors.com\/?post_type=insight&p=9106"},"modified":"2026-08-26T12:58:36","modified_gmt":"2026-08-26T10:58:36","slug":"how-to-evaluate-and-compensate-your-media-agency","status":"publish","type":"insight","link":"https:\/\/www.mauditors.com\/en\/insight\/how-to-evaluate-and-compensate-your-media-agency\/","title":{"rendered":"HOW TO EVALUATE AND COMPENSATE YOUR MEDIA AGENCY"},"content":{"rendered":"

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An Executive Guide for Advertisers Investing in Media Across Latin America<\/h2>\n

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Are you confident that your media agency is delivering everything that was agreed? Does your compensation model truly align the agency\u2019s incentives with your business objectives?<\/p>\n

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The relationship between an advertiser and its media agency involves significant investment, multiple stakeholders and a considerable information imbalance. Without clear evaluation mechanisms, material differences can arise between what was negotiated, what was reported and what was actually delivered.<\/p>\n

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In this white paper, you will find practical guidance to:<\/p>\n

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  • Identify the key criteria for evaluating your agency\u2019s performance.<\/li>\n
  • Understand the benefits and risks of the main agency compensation models.<\/li>\n
  • Structure an effective annual evaluation or agency pitch process.<\/li>\n
  • Determine when to introduce an independent media audit.<\/li>\n
  • Assess your current level of control over media investment using an executive checklist.<\/li>\n<\/ul>\n

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    This guide is designed for Marketing, Media, Procurement, Finance and Internal Audit leaders seeking to make evidence-based decisions and protect the value of their media investment.<\/p>\n

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    Download the white paper for free and discover the key areas you should be evaluating in your agency relationship.<\/p>\n

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