{"id":2338,"date":"2024-06-25T13:45:44","date_gmt":"2024-06-25T11:45:44","guid":{"rendered":"https:\/\/mauditors.com\/modelo-de-gestion-de-medios\/"},"modified":"2025-01-22T12:24:32","modified_gmt":"2025-01-22T11:24:32","slug":"media-management","status":"publish","type":"page","link":"https:\/\/www.mauditors.com\/en\/management\/media-management\/","title":{"rendered":"Media Management"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"ult-spacer spacer-69d07baf4c3f8\" data-id=\"69d07baf4c3f8\" data-height=\"75\" data-height-mobile=\"55\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"55\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;7\/12&#8243; el_class=&#8221;center-section-block&#8221;][vc_wp_text el_class=&#8221;text-default text-uppercase&#8221;]<\/p>\n<h4>management service<\/h4>\n<p>[\/vc_wp_text][vc_wp_text el_class=&#8221;title-text&#8221;]<\/p>\n<h1>Media<br \/>\nManagement<\/h1>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69d07baf4c440\" data-id=\"69d07baf4c440\" data-height=\"35\" data-height-mobile=\"35\" data-height-tab=\"35\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;boton-section-default&#8221;]<a class=\"boton-default\" href=\"https:\/\/mauditors.com\/en\/contacto\/\">Contact<\/a>[\/vc_wp_text][\/vc_column][vc_column width=&#8221;5\/12&#8243; el_class=&#8221;column-brenchmarking&#8221;][vc_single_image image=&#8221;2220&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css=&#8221;&#8221; el_class=&#8221;benchmarking-multimedios-image&#8221;][vc_row_inner el_class=&#8221;position-absolute-left-casi-buttom box-grey-section&#8221; css=&#8221;.vc_custom_1715095165719{background-color: #ececec !important;}&#8221;][vc_column_inner][vc_wp_text el_class=&#8221;subtitle-little-3&#8243;]<\/p>\n<h3><strong>&#8220;Ensure Efficiency and Maximize the Impact of Your Advertising Strategy&#8221;<\/strong><\/h3>\n<p>[\/vc_wp_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-69d07baf4c478\" data-id=\"69d07baf4c478\" data-height=\"150\" data-height-mobile=\"55\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"55\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_wp_text el_class=&#8221;title-2&#8243;]<\/p>\n<p style=\"max-width: 530px; margin-left: auto; margin-right: auto; text-align: left;\">A Powerful Tool to Create Value.<\/p>\n<p>[\/vc_wp_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_wp_text el_class=&#8221;text-default&#8221;]<\/p>\n<p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">In Media Auditors, our Media Management Model (MGM) is designed to establish clear roles and responsibilities among all stakeholders involved in media activities, ensuring efficient collaboration aligned with each advertiser\u2019s strategic objectives. This approach allows brands to maintain a smooth and effective relationship with their media agencies, optimizing negotiation and budget performance. By precisely defining strategies and tactics, our MGM facilitates a continuous improvement process that transforms media management into a powerful tool for creating added value, beyond merely optimizing the budget.<\/span><\/p>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-69d07baf4c4b6\" data-id=\"69d07baf4c4b6\" data-height=\"150\" data-height-mobile=\"55\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"55\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1721994053281{padding-top: 100px !important;padding-bottom: 100px !important;background-color: rgba(233,233,233,0.5) !important;*background-color: rgb(233,233,233) !important;}&#8221; el_class=&#8221;benchmarking-section-2&#8243;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2808&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;&#8221; el_class=&#8221;width-image-bechmaking-2&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_wp_text el_class=&#8221;title-text-little&#8221;]We seek uniformity and consistency.[\/vc_wp_text]<div class=\"ult-spacer spacer-69d07baf4c4e6\" data-id=\"69d07baf4c4e6\" data-height=\"25\" data-height-mobile=\"15\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"15\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;text-default&#8221;]<span style=\"font-weight: 400;\">Hiring our MGM service is crucial for advertisers seeking uniformity and consistency in their media processes. With Media Auditors, clients can ensure that all their brands operate under a single, cohesive working model, eliminating disruptions caused by having multiple processes with different media agencies. From strategic planning to tactical implementation, our deliverables start generating results from the very beginning, including communication flow reports, roles and responsibilities, and strategic and tactical formats. This comprehensive approach not only ensures adherence to strategic guidelines but also provides ongoing performance evaluation and effective budget management, leading to continuous and sustainable optimization of media investment<\/span><span style=\"font-weight: 400;\">s.<\/span>[\/vc_wp_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1720023833742{background-image: url(https:\/\/mauditors.com\/wp-content\/uploads\/2024\/07\/botton1-scaled.jpg?id=1506) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column el_class=&#8221;image-phone-contact&#8221;]<div class=\"ult-spacer spacer-69d07baf4c519\" data-id=\"69d07baf4c519\" data-height=\"75\" data-height-mobile=\"65\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"65\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;color-white&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong><em>\u00abOptimize and unify your media management, ensuring efficiency, consistency, and high performance in your advertising investment\u00bb<\/em><\/strong><\/h2>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69d07baf4c541\" data-id=\"69d07baf4c541\" data-height=\"45\" data-height-mobile=\"45\" data-height-tab=\"45\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text]<\/p>\n<p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/mauditors.com\/en\/contacto\/\">Let&#8217;s work together<\/a><\/p>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69d07baf4c56a\" data-id=\"69d07baf4c56a\" data-height=\"95\" data-height-mobile=\"75\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"75\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"templatera_shortcode\"><style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.vc_custom_1715087878154{background-color: rgba(233,233,233,0.5) !important;*background-color: rgb(233,233,233) !important;}<\/style><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1715087878154 vc_row-has-fill\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-spacer spacer-69d07baf4d8c0\" data-id=\"69d07baf4d8c0\" data-height=\"55\" data-height-mobile=\"55\" data-height-tab=\"55\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-spacer spacer-69d07baf4d8f3\" data-id=\"69d07baf4d8f3\" data-height=\"15\" data-height-mobile=\"5\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"5\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element title-1-big\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: center;\">Other services<\/p>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-69d07baf4da9c\" data-id=\"69d07baf4da9c\" data-height=\"15\" data-height-mobile=\"10\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"10\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element text-default\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: center; max-width: 530px; margin-left: auto; margin-right: auto;\">Our services are always designed to meet the specific needs of our clients. We work in three main areas: comprehensively improving results, maximizing budget efficiency, and strengthening relationships.<\/p>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-69d07baf4dba1\" data-id=\"69d07baf4dba1\" data-height=\"75\" data-height-mobile=\"45\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"45\" style=\"clear:both;display:block;\"><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class='custom-show-section-big'><a class='column-show-section-hover' href='https:\/\/mauditors.com\/en\/measurement\/'><div class='custom-show-section cara-1' style='background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/management_full-scaled.jpg);'><div class='container color-white'><p class='subtitle-text'>TRACK YOUR RESULTS<\/p><p class='title-otros-servicios'>Measurement<\/p><\/div><\/div><div class='custom-show-section cara-2'><div class='container'><p class='subtitle-text'>TRACK YOUR RESULTS<\/p><p class='title-otros-servicios'>Measurement<\/p><p class='text-otros-servicios'>The objectives of our services are to evaluate media planning and agency performance compared to the market. Based on an extensive and representative pool of clients, Media Auditors provides a detailed analysis that identifies savings achieved and opportunities for improvement in both online and offline purchasing for the advertiser.<\/p><p class='servicios-arrow'><span class='fa-solid fa-arrow-right-long'><\/span><\/p><\/div><\/div><\/a><\/div><div class=\"ult-spacer spacer-69d07baf4e36d\" data-id=\"69d07baf4e36d\" data-height=\"0\" data-height-mobile=\"25\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"25\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class='custom-show-section-big'><a class='column-show-section-hover' href='https:\/\/mauditors.com\/en\/performance\/'><div class='custom-show-section cara-1' style='background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/performance_full-scaled.jpg);'><div class='container color-white'><p class='subtitle-text'>BUDGET OPTIMIZATION<\/p><p class='title-otros-servicios'>Perfomance<\/p><\/div><\/div><div class='custom-show-section cara-2'><div class='container'><p class='subtitle-text'>BUDGET OPTIMIZATION<\/p><p class='title-otros-servicios'>Perfomance<\/p><p class='text-otros-servicios'>As leading experts in the market, enriched by our clients' insights, we address issues and questions related to the media landscape. We assist with negotiating strategies with media vendors, establishing remuneration models for agencies, contractual commitments, KPI definitions, agency pitch management, contract development, and the final quantification of fixed, variable, and\/or bonus fees for agencies. Additionally, we offer other services tailored to the specific needs of our clients.<\/p><p class='servicios-arrow'><span class='fa-solid fa-arrow-right-long'><\/span><\/p><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"ult-spacer spacer-69d07baf4e954\" data-id=\"69d07baf4e954\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/mauditors.com\/en\/contacto\/\">Contact<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-69d07baf4ea6b\" data-id=\"69d07baf4ea6b\" data-height=\"95\" data-height-mobile=\"75\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"75\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"management service Media Management Contact \"Ensure Efficiency and Maximize the Impact of Your Advertising Strategy\" A Powerful Tool to Create Value. In Media Auditors, our Media Management Model (MGM) is designed to establish clear roles and responsibilities among all stakeholders involved in media activities, ensuring efficient collaboration aligned with each advertiser\u2019s strategic objectives. This approach [...]","protected":false},"author":1,"featured_media":0,"parent":2422,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2338","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Management | Media Auditors<\/title>\n<meta name=\"description\" content=\"The media management model is designed to establish roles and responsibilities among those involved in media activities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mauditors.com\/en\/management\/media-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Management | Media Auditors\" \/>\n<meta property=\"og:description\" content=\"The media management model is designed to establish roles and responsibilities among those involved in media activities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mauditors.com\/en\/management\/media-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Auditors\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-22T11:24:32+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mauditors.com\/en\/management\/media-management\/\",\"url\":\"https:\/\/www.mauditors.com\/en\/management\/media-management\/\",\"name\":\"Media Management | Media Auditors\",\"isPartOf\":{\"@id\":\"https:\/\/www.mauditors.com\/#website\"},\"datePublished\":\"2024-06-25T11:45:44+00:00\",\"dateModified\":\"2025-01-22T11:24:32+00:00\",\"description\":\"The media management model is designed to establish roles and responsibilities among those involved in media activities.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mauditors.com\/en\/management\/media-management\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mauditors.com\/en\/management\/media-management\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mauditors.com\/en\/management\/media-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.mauditors.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Management\",\"item\":\"https:\/\/www.mauditors.com\/en\/management\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Media Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mauditors.com\/#website\",\"url\":\"https:\/\/www.mauditors.com\/\",\"name\":\"Media Auditors\",\"description\":\"Empresa independiente l\u00edder en auditor\u00eda y consultor\u00eda de medios en Am\u00e9rica Latina\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mauditors.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Media Management | Media Auditors","description":"The media management model is designed to establish roles and responsibilities among those involved in media activities.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mauditors.com\/en\/management\/media-management\/","og_locale":"en_US","og_type":"article","og_title":"Media Management | Media Auditors","og_description":"The media management model is designed to establish roles and responsibilities among those involved in media activities.","og_url":"https:\/\/www.mauditors.com\/en\/management\/media-management\/","og_site_name":"Media Auditors","article_modified_time":"2025-01-22T11:24:32+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mauditors.com\/en\/management\/media-management\/","url":"https:\/\/www.mauditors.com\/en\/management\/media-management\/","name":"Media Management | Media Auditors","isPartOf":{"@id":"https:\/\/www.mauditors.com\/#website"},"datePublished":"2024-06-25T11:45:44+00:00","dateModified":"2025-01-22T11:24:32+00:00","description":"The media management model is designed to establish roles and responsibilities among those involved in media activities.","breadcrumb":{"@id":"https:\/\/www.mauditors.com\/en\/management\/media-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mauditors.com\/en\/management\/media-management\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mauditors.com\/en\/management\/media-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.mauditors.com\/en\/"},{"@type":"ListItem","position":2,"name":"Management","item":"https:\/\/www.mauditors.com\/en\/management\/"},{"@type":"ListItem","position":3,"name":"Media Management"}]},{"@type":"WebSite","@id":"https:\/\/www.mauditors.com\/#website","url":"https:\/\/www.mauditors.com\/","name":"Media Auditors","description":"Empresa independiente l\u00edder en auditor\u00eda y consultor\u00eda de medios en Am\u00e9rica Latina","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mauditors.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.mauditors.com\/en\/wp-json\/wp\/v2\/pages\/2338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mauditors.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mauditors.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mauditors.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mauditors.com\/en\/wp-json\/wp\/v2\/comments?post=2338"}],"version-history":[{"count":8,"href":"https:\/\/www.mauditors.com\/en\/wp-json\/wp\/v2\/pages\/2338\/revisions"}],"predecessor-version":[{"id":4377,"href":"https:\/\/www.mauditors.com\/en\/wp-json\/wp\/v2\/pages\/2338\/revisions\/4377"}],"up":[{"embeddable":true,"href":"https:\/\/www.mauditors.com\/en\/wp-json\/wp\/v2\/pages\/2422"}],"wp:attachment":[{"href":"https:\/\/www.mauditors.com\/en\/wp-json\/wp\/v2\/media?parent=2338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}