{"id":2347,"date":"2024-05-08T09:46:41","date_gmt":"2024-05-08T07:46:41","guid":{"rendered":"https:\/\/mauditors.com\/measurement\/"},"modified":"2025-01-22T09:11:30","modified_gmt":"2025-01-22T08:11:30","slug":"measurement","status":"publish","type":"page","link":"https:\/\/www.mauditors.com\/en\/measurement\/","title":{"rendered":"Measurement"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;section-cabecera&#8221; css=&#8221;.vc_custom_1720018753802{background-image: url(https:\/\/mauditors.com\/wp-content\/uploads\/2024\/07\/measurement_croped-scaled.jpg?id=1527) !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_wp_text el_class=&#8221;subtitle-text color-white&#8221;]budget optimization[\/vc_wp_text][vc_wp_text el_class=&#8221;title-text color-white&#8221;]<\/p>\n<h1>Measurement<\/h1>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69f22d268d90d\" data-id=\"69f22d268d90d\" data-height=\"45\" data-height-mobile=\"45\" data-height-tab=\"45\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;boton-section-default&#8221;]<a class=\"boton-default\" href=\"https:\/\/mauditors.com\/en\/contacto\/\">Contact<\/a>[\/vc_wp_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-69f22d268d962\" data-id=\"69f22d268d962\" data-height=\"75\" data-height-mobile=\"55\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"55\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;menu-servicios&#8221;]<\/p>\n<ul>\n<li><a href=\"#servicios\">Services<\/a><\/li>\n<li><a href=\"#fases-proyecto\">Project phases<\/a><\/li>\n<li><a href=\"#clients\">Our clients<\/a><\/li>\n<li><a href=\"#news-insight\">News insight<\/a><\/li>\n<li><a href=\"#faqs\">Faqs<\/a><\/li>\n<\/ul>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-69f22d268d9a2\" data-id=\"69f22d268d9a2\" data-height=\"150\" data-height-mobile=\"75\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"75\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row el_id=&#8221;servicios&#8221;][vc_column][vc_wp_text el_class=&#8221;title-2&#8243;]<strong>Our services<\/strong>[\/vc_wp_text]<div class=\"ult-spacer spacer-69f22d268d9e5\" data-id=\"69f22d268d9e5\" data-height=\"15\" data-height-mobile=\"15\" data-height-tab=\"15\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;text-default&#8221;]<span style=\"font-weight: 400;\">D<\/span><span style=\"font-weight: 400;\">etecting key trends in media rate negotiations within the industry is crucial for avoiding surprises and capitalizing on opportunities in real-time. Our benchmarking service provides you with a clear view of your competitors&#8217; actions, allowing you to maximize your competitive advantage. With Media Auditors&#8217; benchmarking, you can compare yourself with other market players, understand your position, and analyze the competitive landscape. Monitoring market changes will enable you to assess the success of your activities and determine if strategic adjustments are needed to stay ahead.<\/span>[\/vc_wp_text]<div class=\"ult-spacer spacer-69f22d268da1c\" data-id=\"69f22d268da1c\" data-height=\"45\" data-height-mobile=\"45\" data-height-tab=\"45\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;15&#8243; el_class=&#8221;width-nuestros-servicios&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;469&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221; el_class=&#8221;icono-nuestros-servicios&#8221;]<div class=\"ult-spacer spacer-69f22d268da53\" data-id=\"69f22d268da53\" data-height=\"25\" data-height-mobile=\"0\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"0\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;titulos-nuestros-servicios&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Digital<br \/>\nBenchmarking<\/h3>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69f22d268da87\" data-id=\"69f22d268da87\" data-height=\"15\" data-height-mobile=\"15\" data-height-tab=\"15\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;text-default&#8221;]<span style=\"font-weight: 400;\">We evaluate the performance of digital buying using market benchmarking as a reference point. We analyze market realities and current trends, helping clients measure the efficiency of their purchases in social media, display, video, and search.<\/span>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;471&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221; el_class=&#8221;icono-nuestros-servicios&#8221;]<div class=\"ult-spacer spacer-69f22d268dabc\" data-id=\"69f22d268dabc\" data-height=\"25\" data-height-mobile=\"0\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"0\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;titulos-nuestros-servicios&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Multimedia<br \/>\nBenchmarking<\/h3>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69f22d268daed\" data-id=\"69f22d268daed\" data-height=\"15\" data-height-mobile=\"15\" data-height-tab=\"15\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;text-default&#8221;]<span style=\"font-weight: 400;\">We compare and measure the effectiveness of the client&#8217;s purchase and planning against market benchmarks, including key media performance KPIs. The main goal is to detect improvement opportunities and track savings.<\/span>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2309&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221; el_class=&#8221;icono-nuestros-servicios&#8221;]<div class=\"ult-spacer spacer-69f22d268db1f\" data-id=\"69f22d268db1f\" data-height=\"25\" data-height-mobile=\"0\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"0\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;titulos-nuestros-servicios&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Negotiation<br \/>\nReport<\/h3>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69f22d268db4e\" data-id=\"69f22d268db4e\" data-height=\"15\" data-height-mobile=\"15\" data-height-tab=\"15\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;text-default&#8221;]<span style=\"font-weight: 400;\">It provides key information for decision-making in media negotiations. It is the only comprehensive analysis that provides an overview of the current market and its evolution over time, showing real data on purchase price inflation over the past years while comparing it with the client&#8217;s purchase data.<\/span>[\/vc_wp_text][\/vc_column_inner][\/vc_row_inner]<div class=\"ult-spacer spacer-69f22d268db7e\" data-id=\"69f22d268db7e\" data-height=\"50\" data-height-mobile=\"25\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"25\" style=\"clear:both;display:block;\"><\/div>[vc_row_inner gap=&#8221;20&#8243; el_class=&#8221;width-nuestros-servicios&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_wp_text el_class=&#8221;boton-section-default&#8221;]<\/p>\n<p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/www.mauditors.com\/en\/measurement\/benchmark-digital\/\">See more<\/a><\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_wp_text el_class=&#8221;boton-section-default&#8221;]<\/p>\n<p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/www.mauditors.com\/en\/measurement\/benchmark-multimedia\/\">See more<\/a><\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_wp_text el_class=&#8221;boton-section-default&#8221;]<\/p>\n<p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/www.mauditors.com\/en\/measurement\/informe-de-negociacion\/\">See more<\/a><\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner]<div class=\"ult-spacer spacer-69f22d268dbad\" data-id=\"69f22d268dbad\" data-height=\"150\" data-height-mobile=\"75\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"75\" style=\"clear:both;display:block;\"><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=&#8221;fases-proyecto&#8221;][vc_column][vc_wp_text el_class=&#8221;title-2&#8243;]<\/p>\n<h2>Service phases<\/h2>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69f22d268dbdf\" data-id=\"69f22d268dbdf\" data-height=\"45\" data-height-mobile=\"45\" data-height-tab=\"45\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; gap=&#8221;15&#8243; el_class=&#8221;fases-del-proyecto-section&#8221;][vc_column_inner el_class=&#8221;fases-del-proyecto&#8221; width=&#8221;1\/3&#8243;][vc_wp_text]<\/p>\n<p style=\"text-align: center;\">Client Briefing<\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner el_class=&#8221;fases-del-proyecto&#8221; width=&#8221;1\/3&#8243;][vc_wp_text]<\/p>\n<p style=\"text-align: center;\">Project Kick off<\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner el_class=&#8221;fases-del-proyecto&#8221; width=&#8221;1\/3&#8243;][vc_wp_text]<\/p>\n<p style=\"text-align: center;\">Data Collection<\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; gap=&#8221;15&#8243; el_id=&#8221;clients&#8221;][vc_column_inner el_class=&#8221;fases-del-proyecto&#8221; width=&#8221;1\/3&#8243;][vc_wp_text]<\/p>\n<p style=\"text-align: center;\">Data Validation<\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner el_class=&#8221;fases-del-proyecto&#8221; width=&#8221;1\/3&#8243;][vc_wp_text]<\/p>\n<p style=\"text-align: center;\">Information Processing<\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner el_class=&#8221;fases-del-proyecto&#8221; width=&#8221;1\/3&#8243;][vc_wp_text]<\/p>\n<p style=\"text-align: center;\">Analysis and Validation of Results<\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][\/vc_row_inner]<div class=\"ult-spacer spacer-69f22d268dc14\" data-id=\"69f22d268dc14\" data-height=\"75\" data-height-mobile=\"55\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"55\" style=\"clear:both;display:block;\"><\/div><div class=\"templatera_shortcode\"><style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.vc_custom_1722259593793{background-color: #f4f4f4 !important;}<\/style><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1722259593793 vc_row-has-fill vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-spacer spacer-69f22d268eaf0\" data-id=\"69f22d268eaf0\" data-height=\"75\" data-height-mobile=\"50\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"50\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element title-2\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><h2>Our Clients<\/h2>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-69f22d268ecb6\" data-id=\"69f22d268ecb6\" data-height=\"50\" data-height-mobile=\"20\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"20\" style=\"clear:both;display:block;\"><\/div><div id=\"ult-carousel-135138151769f22d268ef34\" class=\"ult-carousel-wrapper   ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-125906376669f22d268edb4 \" ><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/heineken-mexico-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"heineken mx\" title=\"heineken mexico\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/heineken-mexico-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/heineken-mexico.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/el-palacio-de-hierro-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"el palacio de hierro\" title=\"el palacio de hierro\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/el-palacio-de-hierro-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/el-palacio-de-hierro.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/clip-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"clip\" title=\"clip\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/clip-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/clip.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/bimbo-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"logo bimbo\" title=\"bimbo\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/bimbo-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/bimbo.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/Proyecto-nuevo-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"logo gm\" title=\"Proyecto nuevo\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/Proyecto-nuevo-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/Proyecto-nuevo.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/mars-1-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"logo mars\" title=\"mars\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/mars-1-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/mars-1.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/hyundai-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"logo hyundai\" title=\"hyundai\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/hyundai-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/hyundai.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/little-caesars-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"logo little caesars\" title=\"little caesars\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/little-caesars-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/little-caesars.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/sigma-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"logo sigma\" title=\"sigma\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/sigma-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/sigma.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/kellanova-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"logo kellanova\" title=\"kellanova\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/kellanova-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/kellanova.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/lala-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"logo lala\" title=\"lala\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/lala-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/lala.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/mercado-libre-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"logo mercado libre\" title=\"mercado libre\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/mercado-libre-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/mercado-libre.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div>\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tjQuery(document).ready(function ($) {\n\t\t\t\t\tif( typeof jQuery('.ult-carousel-125906376669f22d268edb4').slick == \"function\"){\n\t\t\t\t\t\t$('.ult-carousel-125906376669f22d268edb4').slick({dots: true,autoplay: true,autoplaySpeed: \"4000\",speed: \"300\",infinite: true,arrows: true,nextArrow: '<button type=\"button\" role=\"button\" aria-label=\"Next\" style=\"color:#333333; font-size:20px;\" class=\"slick-next default\"><i class=\"ultsl-arrow-right4\"><\/i><\/button>',prevArrow: '<button type=\"button\" role=\"button\" aria-label=\"Previous\" style=\"color:#333333; font-size:20px;\" class=\"slick-prev default\"><i class=\"ultsl-arrow-left4\"><\/i><\/button>',slidesToScroll:1,slidesToShow:5,swipe: true,draggable: true,touchMove: true,pauseOnHover: true,pauseOnFocus: false,responsive: [\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1026,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 5,\n\t\t\t\t\t\t\t\tslidesToScroll: 1,  \n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 1025,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 3,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t  breakpoint: 760,\n\t\t\t\t\t\t\t  settings: {\n\t\t\t\t\t\t\t\tslidesToShow: 1,\n\t\t\t\t\t\t\t\tslidesToScroll: 1\n\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t],pauseOnDotsHover: true,customPaging: function(slider, i) {\n                   return '<i type=\"button\" style= \"color:#333333;\" class=\"ultsl-record\" data-role=\"none\"><\/i>';\n                },});\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t<\/script>\n\t\t\t<div class=\"ult-spacer spacer-69f22d2697a46\" data-id=\"69f22d2697a46\" data-height=\"100\" data-height-mobile=\"85\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"85\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element boton-section-default\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/mauditors.com\/en\/contacto\/\">Let's work together<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-69f22d2697bf3\" data-id=\"69f22d2697bf3\" data-height=\"95\" data-height-mobile=\"65\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"65\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1722257101383{background-color: rgba(233,233,233,0.5) !important;*background-color: rgb(233,233,233) !important;}&#8221; el_id=&#8221;nuestros-clientes&#8221;][vc_column]<div class=\"ult-spacer spacer-69f22d26988c7\" data-id=\"69f22d26988c7\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;title-2&#8243;]<\/p>\n<h2>Nuestros Testimonios<\/h2>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69f22d2698918\" data-id=\"69f22d2698918\" data-height=\"35\" data-height-mobile=\"35\" data-height-tab=\"35\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-spacer spacer-69f22d2698960\" data-id=\"69f22d2698960\" data-height=\"35\" data-height-mobile=\"35\" data-height-tab=\"35\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class='testimonio-home'><\/div><div class=\"ult-spacer spacer-69f22d26994bf\" data-id=\"69f22d26994bf\" data-height=\"100\" data-height-mobile=\"85\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"85\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;boton-section-default&#8221;]<\/p>\n<p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/mauditors.com\/contacto\/\">Vamos a trabajar juntos<\/a><\/p>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69f22d2699514\" data-id=\"69f22d2699514\" data-height=\"95\" data-height-mobile=\"65\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"65\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-69f22d2699566\" data-id=\"69f22d2699566\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row el_id=&#8221;faqs&#8221;][vc_column width=&#8221;1\/6&#8243;][vc_wp_text el_class=&#8221;title-2&#8243;]<\/p>\n<h2>FAQS<\/h2>\n<p>[\/vc_wp_text][\/vc_column][vc_column width=&#8221;5\/6&#8243;]<div class=\"ult-spacer spacer-69f22d26995ac\" data-id=\"69f22d26995ac\" data-height=\"35\" data-height-mobile=\"35\" data-height-tab=\"35\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"ult_exp_section_layer ult-adjust-bottom-margin posiciones-seccion faqs-section\" >\n\t\t<div id=\"uvc-exp-wrap-1434\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-1434'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#dbdbdb; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#dbdbdb\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#dbdbdb\"data-headerhover=\"#e5e5e5\"data-title=\"Marketing\"data-newtitle=\"Preguntas que responden nuestro servicio\"data-icon=\"\"data-newicon=\"\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Marketing\n\t\t\t\t\t <\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#dbdbdb;  \"><div class=\"ult_ecpsub_cont\" style=\" \" ><div  class=\"vc_wp_text wpb_content_element &#8221;text-default&#8221;\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the Cost per Reach level of my campaigns compared to the market average?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What trends are being seen in the market this year?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How does my media and vendor share compare to the market average?<\/span><\/li>\n<\/ul>\n<p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div>\n\n\t\t\t<\/div><div class=\"ult_exp_section_layer ult-adjust-bottom-margin posiciones-seccion faqs-section\" >\n\t\t<div id=\"uvc-exp-wrap-6931\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-6931'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#dbdbdb; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#dbdbdb\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#dbdbdb\"data-headerhover=\"#e5e5e5\"data-title=\"Media\"data-newtitle=\"Preguntas que responden nuestro servicio\"data-icon=\"\"data-newicon=\"\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Media\n\t\t\t\t\t <\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#dbdbdb;  \"><div class=\"ult_ecpsub_cont\" style=\" \" ><div  class=\"vc_wp_text wpb_content_element &#8221;text-default&#8221;\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How does my media investment strategy (investment share) compare to the market?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How efficient are my key KPIs compared to the market average?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the optimization level (savings) and improvement opportunities for my entire media purchase?<\/span><\/li>\n<\/ul>\n<p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div>\n\n\t\t\t<\/div><div class=\"ult_exp_section_layer ult-adjust-bottom-margin posiciones-seccion faqs-section\" >\n\t\t<div id=\"uvc-exp-wrap-6691\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-6691'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#dbdbdb; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#dbdbdb\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#dbdbdb\"data-headerhover=\"#e5e5e5\"data-title=\"Buying\"data-newtitle=\"Preguntas que responden nuestro servicio\"data-icon=\"\"data-newicon=\"\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Buying\n\t\t\t\t\t <\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#dbdbdb;  \"><div class=\"ult_ecpsub_cont\" style=\" \" ><div  class=\"vc_wp_text wpb_content_element &#8221;text-default&#8221;\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are my media negotiations competitive compared to the market?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the optimization level (savings) and improvement opportunities for my entire media purchase, and how can I improve these results?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What strategies is the market adopting for negotiations?<\/span><\/li>\n<\/ul>\n<p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;display-flex&#8221; el_id=&#8221;news-insight&#8221;][vc_column el_class=&#8221;container margin-left-right-auto no-container-responsive&#8221;]<div class=\"ult-spacer spacer-69f22d2699d56\" data-id=\"69f22d2699d56\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;title-2 container-responsive&#8221;]<\/p>\n<h2>Insights<\/h2>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69f22d2699d84\" data-id=\"69f22d2699d84\" data-height=\"65\" data-height-mobile=\"45\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"45\" style=\"clear:both;display:block;\"><\/div><div id=\"ult-carousel-132903825969f22d2699e13\" class=\"ult-carousel-wrapper  insight-dots slider-insight-benchmarking ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-395351608269f22d2699dee \" ><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><div class='nuestra-noticia noticia-3042'><a href='https:\/\/www.mauditors.com\/en\/exploring-audiences-mexico-insights-ibope-jic\/'><div class='image' style='background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/68f6157a-bdc2-4ca6-b2c5-38a57017b72a.jpg);'><\/div><p class='subtitle-text'>17 de July de 2024<\/p><p class='post-title'>EXPLORING AUDIENCES IN MEXICO: INSIGHTS FROM IBOPE AND JIC<\/p><p class='read-more'><span class='read-more-text'><\/span> <span class='fa-solid fa-arrow-right-long'><\/span><\/p><\/a><\/div><\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><div class='nuestra-noticia noticia-2528'><a href='https:\/\/www.mauditors.com\/en\/rise-podcast-digital-audio-advertising\/'><div class='image' style='background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/micro.jpg);'><\/div><p class='subtitle-text'>2 de July de 2024<\/p><p class='post-title'>THE RISE OF PODCASTS AND DIGITAL AUDIO ADVERTISING<\/p><p class='read-more'><span class='read-more-text'><\/span> <span class='fa-solid fa-arrow-right-long'><\/span><\/p><\/a><\/div><\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><div class='nuestra-noticia noticia-1248'><a href='https:\/\/www.mauditors.com\/connected-tv-continua-transformando-el-consumo-del-contenido\/'><div class='image' style='background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2023\/07\/dedo.jpg);'><\/div><p class='subtitle-text'>1 de July de 2023<\/p><p class='post-title'>CONNECTED TV \u201cCONTINUA TRANSFORMANDO EL CONSUMO DEL CONTENIDO\u201d<\/p><p class='read-more'><span class='read-more-text'><\/span> <span class='fa-solid fa-arrow-right-long'><\/span><\/p><\/a><\/div><\/div><\/div><\/div>\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tjQuery(document).ready(function ($) {\n\t\t\t\t\tif( typeof jQuery('.ult-carousel-395351608269f22d2699dee').slick == \"function\"){\n\t\t\t\t\t\t$('.ult-carousel-395351608269f22d2699dee').slick({dots: true,autoplay: true,autoplaySpeed: \"5000\",speed: \"300\",infinite: true,arrows: true,nextArrow: '<button type=\"button\" role=\"button\" aria-label=\"Next\" style=\"color:#333333; font-size:20px;\" class=\"slick-next 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function(slider, i) {\n                   return '<i type=\"button\" style= \"color:#333333;\" class=\"ultsl-record\" data-role=\"none\"><\/i>';\n                },});\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t<\/script>\n\t\t\t[\/vc_column][\/vc_row][vc_section][\/vc_section][vc_row][vc_column]<div class=\"ult-spacer spacer-69f22d26ad82a\" data-id=\"69f22d26ad82a\" data-height=\"75\" data-height-mobile=\"55\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"55\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"templatera_shortcode\"><style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.vc_custom_1715087878154{background-color: rgba(233,233,233,0.5) !important;*background-color: rgb(233,233,233) !important;}<\/style><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1715087878154 vc_row-has-fill\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-spacer spacer-69f22d26ae4de\" data-id=\"69f22d26ae4de\" data-height=\"55\" data-height-mobile=\"55\" data-height-tab=\"55\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-spacer spacer-69f22d26ae527\" data-id=\"69f22d26ae527\" data-height=\"15\" data-height-mobile=\"5\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"5\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element title-1-big\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><\/p>\n<p style=\"text-align: center;\">Other services<\/p>\n<p>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-69f22d26ae6f5\" data-id=\"69f22d26ae6f5\" data-height=\"15\" data-height-mobile=\"10\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"10\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element text-default\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><\/p>\n<p style=\"text-align: center; max-width: 530px; margin-left: auto; margin-right: auto;\">Our services are always tailored to meet the specific needs of our clients. We focus on three main areas: improving overall results, maximizing budget efficiency, and strengthening relationships.<\/p>\n<p>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-69f22d26ae883\" data-id=\"69f22d26ae883\" data-height=\"75\" data-height-mobile=\"45\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"45\" style=\"clear:both;display:block;\"><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class='custom-show-section-big'><a class='column-show-section-hover' href='https:\/\/mauditors.com\/en\/management\/'><div class='custom-show-section cara-1' style='background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/management_full-scaled.jpg);'><div class='container color-white'><p class='subtitle-text'>BUILD PARTNERSHIPS<\/p><p class='title-otros-servicios'>Management<\/p><\/div><\/div><div class='custom-show-section cara-2'><div class='container'><p class='subtitle-text'>BUILD PARTNERSHIPS<\/p><p class='title-otros-servicios'>Management<\/p><p class='text-otros-servicios'>As the leading experts in the market, backed by the wealth of knowledge provided by our clients, we solve issues and address questions related to the media market. We support negotiation strategies with media vendors, establish a remuneration model for your agency, define contractual commitments, set KPIs, manage agency pitches, develop contracts, and finalize the calculation of fixed fees, variable fees, and\/or bonuses for your agency, along with other services that are custom-designed for our clients.<\/p><p class='servicios-arrow'><span class='fa-solid fa-arrow-right-long'><\/span><\/p><\/div><\/div><\/a><\/div><div class=\"ult-spacer spacer-69f22d26af12f\" data-id=\"69f22d26af12f\" data-height=\"0\" data-height-mobile=\"25\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"25\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class='custom-show-section-big'><a class='column-show-section-hover' href='https:\/\/mauditors.com\/en\/performance\/'><div class='custom-show-section cara-1' style='background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/performance_full-scaled.jpg);'><div class='container color-white'><p class='subtitle-text'>BUDGET OPTIMIZATION<\/p><p class='title-otros-servicios'>Perfomance<\/p><\/div><\/div><div class='custom-show-section cara-2'><div class='container'><p class='subtitle-text'>BUDGET OPTIMIZATION<\/p><p class='title-otros-servicios'>Perfomance<\/p><p class='text-otros-servicios'>As the leading experts in the market, enriched by the knowledge provided by our clients, we address issues and questions related to the media market. We support negotiation strategies with media vendors, establish remuneration models for agencies, define contractual commitments, set KPIs, manage agency pitches, develop contracts, calculate the final fixed fee, variable fee, and\/or bonuses for agencies, and provide other bespoke services tailored to our clients' needs.<\/p><p class='servicios-arrow'><span class='fa-solid fa-arrow-right-long'><\/span><\/p><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"ult-spacer spacer-69f22d26af826\" data-id=\"69f22d26af826\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><\/p>\n<p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/mauditors.com\/en\/contacto\/\">Contact us<\/a><\/p>\n<p>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-69f22d26af9de\" data-id=\"69f22d26af9de\" data-height=\"95\" data-height-mobile=\"75\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"75\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\r\n<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"budget optimization Measurement Contact Services Project phases Our clients News insight Faqs Our services Detecting key trends in media rate negotiations within the industry is crucial for avoiding surprises and capitalizing on opportunities in real-time. Our benchmarking service provides you with a clear view of your competitors' actions, allowing you to maximize your competitive advantage. [...]","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2347","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Measurement | Media Auditors<\/title>\n<meta name=\"description\" content=\"Accurate media measurement. 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