{"id":2379,"date":"2024-06-25T13:48:44","date_gmt":"2024-06-25T11:48:44","guid":{"rendered":"https:\/\/mauditors.com\/performance\/auditoria-de-campana\/"},"modified":"2025-01-22T09:37:28","modified_gmt":"2025-01-22T08:37:28","slug":"advertising-audit","status":"publish","type":"page","link":"https:\/\/www.mauditors.com\/en\/performance\/advertising-audit\/","title":{"rendered":"Advertising Audit"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"ult-spacer spacer-6a07386e884f5\" data-id=\"6a07386e884f5\" data-height=\"75\" data-height-mobile=\"55\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"55\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;7\/12&#8243; el_class=&#8221;center-section-block&#8221;][vc_wp_text el_class=&#8221;text-default text-uppercase&#8221;]Performance Service[\/vc_wp_text][vc_wp_text el_class=&#8221;title-text&#8221;]<\/p>\n<h1>Advertising Audit<\/h1>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-6a07386e88562\" data-id=\"6a07386e88562\" data-height=\"35\" data-height-mobile=\"35\" data-height-tab=\"35\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;boton-section-default&#8221;]<a class=\"boton-default\" href=\"https:\/\/mauditors.com\/en\/contacto\/\">Contact<\/a>[\/vc_wp_text][\/vc_column][vc_column width=&#8221;5\/12&#8243; el_class=&#8221;column-brenchmarking&#8221;][vc_single_image image=&#8221;2296&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css=&#8221;&#8221; el_class=&#8221;benchmarking-multimedios-image&#8221;][vc_row_inner el_class=&#8221;position-absolute-left-casi-buttom box-grey-section&#8221; css=&#8221;.vc_custom_1715095165719{background-color: #ececec !important;}&#8221;][vc_column_inner][vc_wp_text el_class=&#8221;subtitle-little-3&#8243;]<\/p>\n<h3><strong>&#8220;Maximize the impact and performance of your investment&#8221;<\/strong><\/h3>\n<p>[\/vc_wp_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-6a07386e885a0\" data-id=\"6a07386e885a0\" data-height=\"150\" data-height-mobile=\"55\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"55\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_wp_text el_class=&#8221;title-2&#8243;]<\/p>\n<h2 style=\"max-width: 530px; margin-left: auto; margin-right: auto; text-align: left;\">Ensure your campaigns not only meet but exceed their goals<\/h2>\n<p>[\/vc_wp_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_wp_text el_class=&#8221;text-default&#8221;]<\/p>\n<p style=\"max-width: 720px; margin-left: auto; margin-right: auto;\">The aim of our service is to optimize the performance of your TV campaigns through rigorous and constant evaluation. With quarterly control of the effectiveness of your campaigns, we identify improvement opportunities and help you implement strategic and high-impact action plans in the short term. Our proactive approach ensures that your campaigns exceed their goals. Trust us to maximize the return on your advertising investment and keep your brand one step ahead, ensuring sustainable and lasting results.<\/p>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-6a07386e885cf\" data-id=\"6a07386e885cf\" data-height=\"150\" data-height-mobile=\"55\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"55\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; full_height=&#8221;yes&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1721986916400{background-color: rgba(233,233,233,0.5) !important;*background-color: rgb(233,233,233) !important;}&#8221; el_class=&#8221;benchmarking-section-2&#8243;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2781&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;&#8221; el_class=&#8221;width-image-bechmaking-2&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_wp_text el_class=&#8221;title-text-little&#8221;]Our Process is Systematic and Precise[\/vc_wp_text]<div class=\"ult-spacer spacer-6a07386e885f6\" data-id=\"6a07386e885f6\" data-height=\"25\" data-height-mobile=\"15\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"15\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;text-default&#8221;]<span style=\"font-weight: 400;\">By analyzing key variables such as media plan effectiveness, goal achievement, and return on investment, <\/span><span style=\"font-weight: 400;\">we use both qualitative and quantitative KPIs for a comprehensive evaluation<\/span><span style=\"font-weight: 400;\">. Within four weeks, we deliver a detailed report that quantifies the agency&#8217;s performance in monetary terms, providing a clear and actionable assessment. Additionally, we consider it essential to share these results with the media agency, allowing for transparent and constructive collaboration to implement necessary measures to correct any deviation between the plan and actual results.<\/span>[\/vc_wp_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1720021539597{background-image: url(https:\/\/mauditors.com\/wp-content\/uploads\/2024\/07\/botton1-scaled.jpg?id=1506) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column el_class=&#8221;image-phone-contact&#8221;]<div class=\"ult-spacer spacer-6a07386e88623\" data-id=\"6a07386e88623\" data-height=\"75\" data-height-mobile=\"65\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"65\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;color-white&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong><em>\u00abWe ensure that the media planning and buying carried out by the agencies align with our client&#8217;s objectives\u00bb<\/em><\/strong><\/h2>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-6a07386e88647\" data-id=\"6a07386e88647\" data-height=\"45\" data-height-mobile=\"45\" data-height-tab=\"45\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text]<\/p>\n<p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/mauditors.com\/en\/contacto\/\">Let&#8217;s work together<\/a><\/p>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-6a07386e88668\" data-id=\"6a07386e88668\" data-height=\"95\" data-height-mobile=\"75\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"75\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"templatera_shortcode\"><style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.vc_custom_1715087878154{background-color: rgba(233,233,233,0.5) !important;*background-color: rgb(233,233,233) !important;}<\/style><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1715087878154 vc_row-has-fill\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-spacer spacer-6a07386e89467\" data-id=\"6a07386e89467\" data-height=\"55\" data-height-mobile=\"55\" data-height-tab=\"55\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-spacer spacer-6a07386e894a0\" data-id=\"6a07386e894a0\" data-height=\"15\" data-height-mobile=\"5\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"5\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element title-1-big\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: center;\">Other services<\/p>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-6a07386e89618\" data-id=\"6a07386e89618\" data-height=\"15\" data-height-mobile=\"10\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"10\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element text-default\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: center; max-width: 530px; margin-left: auto; margin-right: auto;\">Our services are always tailored to meet the specific needs of our clients. We focus on three main areas: comprehensively improving results, maximizing budget efficiency, and strengthening relationships.<\/p>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-6a07386e8971d\" data-id=\"6a07386e8971d\" data-height=\"75\" data-height-mobile=\"45\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"45\" style=\"clear:both;display:block;\"><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class='custom-show-section-big'><a class='column-show-section-hover' href='https:\/\/mauditors.com\/en\/management\/'><div class='custom-show-section cara-1' style='background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/management_full-scaled.jpg);'><div class='container color-white'><p class='subtitle-text'>BUILD PARTNERSHIPS<\/p><p class='title-otros-servicios'>Management<\/p><\/div><\/div><div class='custom-show-section cara-2'><div class='container'><p class='subtitle-text'>BUILD PARTNERSHIPS<\/p><p class='title-otros-servicios'>Management<\/p><p class='text-otros-servicios'>As the leading experts in the market, enriched by the insights from our clients, we solve problems and address questions related to the media market. We support in negotiating strategies with media vendors, establishing a remuneration model for their agency, setting contractual commitments, defining KPIs, managing agency pitches, developing contracts, and determining the final fixed fee, variable fee, and\/or bonuses for their agency. Additionally, we offer other ad hoc services tailored specifically to each client's needs.<\/p><p class='servicios-arrow'><span class='fa-solid fa-arrow-right-long'><\/span><\/p><\/div><\/div><\/a><\/div><div class=\"ult-spacer spacer-6a07386e8a044\" data-id=\"6a07386e8a044\" data-height=\"0\" data-height-mobile=\"25\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"25\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class='custom-show-section-big'><a class='column-show-section-hover' href='https:\/\/mauditors.com\/en\/measurement\/'><div class='custom-show-section cara-1' style='background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/measurement_full-scaled.jpg);'><div class='container color-white'><p class='subtitle-text'>BUDGET OPTIMIZATION<\/p><p class='title-otros-servicios'>Measurement<\/p><\/div><\/div><div class='custom-show-section cara-2'><div class='container'><p class='subtitle-text'>BUDGET OPTIMIZATION<\/p><p class='title-otros-servicios'>Measurement<\/p><p class='text-otros-servicios'>The objectives of our services are to assess media planning and agency purchasing performance in comparison to the market. Based on an extensive and representative pool of clients, Media Auditors conducts a detailed analysis that identifies savings achieved and opportunities for improvement in both online and offline purchases for the advertiser.<\/p><p class='servicios-arrow'><span class='fa-solid fa-arrow-right-long'><\/span><\/p><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"ult-spacer spacer-6a07386e8b48d\" data-id=\"6a07386e8b48d\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/mauditors.com\/en\/contacto\/\">Contact us<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-6a07386e8b5cd\" data-id=\"6a07386e8b5cd\" data-height=\"95\" data-height-mobile=\"75\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"75\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Performance Service Advertising Audit Contact \"Maximize the impact and performance of your investment\" Ensure your campaigns not only meet but exceed their goals The aim of our service is to optimize the performance of your TV campaigns through rigorous and constant evaluation. With quarterly control of the effectiveness of your campaigns, we identify improvement opportunities [...]","protected":false},"author":1,"featured_media":0,"parent":2375,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2379","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising Audit | Media Auditors<\/title>\n<meta name=\"description\" content=\"The goal ofadvertising audit is to optimize the performance of your TV campaigns through rigorous and continuous evaluation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mauditors.com\/en\/performance\/advertising-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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