{"id":2388,"date":"2024-06-25T13:49:05","date_gmt":"2024-06-25T11:49:05","guid":{"rendered":"https:\/\/mauditors.com\/performance\/auditoria-paid-social\/"},"modified":"2025-01-22T09:29:26","modified_gmt":"2025-01-22T08:29:26","slug":"social-media-audit","status":"publish","type":"page","link":"https:\/\/www.mauditors.com\/en\/performance\/social-media-audit\/","title":{"rendered":"Social Media Audit"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"ult-spacer spacer-6a0f5b63e0f12\" data-id=\"6a0f5b63e0f12\" data-height=\"75\" data-height-mobile=\"55\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"55\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;7\/12&#8243; el_class=&#8221;center-section-block&#8221;][vc_wp_text el_class=&#8221;text-default text-uppercase&#8221;]PERFORMANCE SERVICE[\/vc_wp_text][vc_wp_text el_class=&#8221;title-text&#8221;]<\/p>\n<h1>Social<br \/>\nMedia Audit<\/h1>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-6a0f5b63e0f68\" data-id=\"6a0f5b63e0f68\" data-height=\"35\" data-height-mobile=\"35\" data-height-tab=\"35\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;boton-section-default&#8221;]<a class=\"boton-default\" href=\"https:\/\/mauditors.com\/en\/contacto\/\">Contact<\/a>[\/vc_wp_text][\/vc_column][vc_column width=&#8221;5\/12&#8243; el_class=&#8221;column-brenchmarking&#8221;][vc_single_image image=&#8221;2301&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css=&#8221;&#8221; el_class=&#8221;benchmarking-multimedios-image&#8221;][vc_row_inner el_class=&#8221;position-absolute-left-casi-buttom box-grey-section&#8221; css=&#8221;.vc_custom_1715095165719{background-color: #ececec !important;}&#8221;][vc_column_inner][vc_wp_text el_class=&#8221;subtitle-little-3&#8243;]<\/p>\n<h3><strong>&#8220;Boost your results on social media&#8221;<\/strong><\/h3>\n<p>[\/vc_wp_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-6a0f5b63e0fa4\" data-id=\"6a0f5b63e0fa4\" data-height=\"125\" data-height-mobile=\"125\" data-height-tab=\"125\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_wp_text el_class=&#8221;title-2&#8243;]<\/p>\n<h2 style=\"max-width: 530px; margin-left: auto; margin-right: auto; text-align: left;\">&#8220;In our Paid Social Media Audit, we review the efficiency of campaign planning and tracking processes.&#8221;<\/h2>\n<p>[\/vc_wp_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_wp_text el_class=&#8221;text-default&#8221;]<\/p>\n<p style=\"padding-left: 120px;\"><span style=\"font-weight: 400;\">Media Auditors&#8217; Paid Social Media Audit service is designed to provide a comprehensive evaluation of the results of a campaign by client selection. The goal is to review the efficiency of the planning and monitoring processes between the client and the agency, identifying improvement points for future campaigns. With this audit, client obtains a clear overview of the strengths and areas for improvement of their agency team, ensuring optimal budget management and the achievement of set objectives. This service provides greater control by tracking the results of the most relevant campaigns, verifying the audited results, and offering a comprehensive evaluation that provides a 360\u00ba view of all aspects of the campaigns.<\/span><\/p>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-6a0f5b63e0fda\" data-id=\"6a0f5b63e0fda\" data-height=\"125\" data-height-mobile=\"55\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"55\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; full_height=&#8221;yes&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1721986505851{background-color: rgba(233,233,233,0.5) !important;*background-color: rgb(233,233,233) !important;}&#8221; el_class=&#8221;benchmarking-section-2&#8243;][vc_column css=&#8221;.vc_custom_1721986559713{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1721986708858{padding-top: 100px !important;}&#8221;][vc_single_image image=&#8221;2785&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1724764978788{margin-bottom: 0px !important;}&#8221; el_class=&#8221;width-image-bechmaking-2&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_wp_text el_class=&#8221;title-text-little&#8221;]A Structured and Efficient Process[\/vc_wp_text]<div class=\"ult-spacer spacer-6a0f5b63e100a\" data-id=\"6a0f5b63e100a\" data-height=\"25\" data-height-mobile=\"15\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"15\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;text-default&#8221;]<span style=\"font-weight: 400;\">The audit process includes a pre-work phase for both the client and the agency, where data is reviewed, and the steps followed during the campaign are analyzed. Aspects such as the communication\u00b4s needs and objectives, media plan creation and validation, and the reporting of results are evaluated. Additionally, primary and secondary KPIs defined in the campaign planning are analyzed, providing valuable insights and learnings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We evaluate the Marketing Funnel starting with the awareness phase to measure impressions and website visits generated by the campaign. Then, we analyze the consideration phase by observing the quality of leads obtained and how they convert into business opportunities. Finally, the overall campaign performance is studied to ensure that all objectives are effectively met.<\/span>[\/vc_wp_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1720022598462{background-image: url(https:\/\/mauditors.com\/wp-content\/uploads\/2024\/07\/botton1-scaled.jpg?id=1506) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column el_class=&#8221;image-phone-contact&#8221;]<div class=\"ult-spacer spacer-6a0f5b63e1034\" data-id=\"6a0f5b63e1034\" data-height=\"75\" data-height-mobile=\"65\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"65\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;color-white&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><em><strong>\u00abWe evaluate and improve the efficiency and results os your advertising investment\u00bb<\/strong><\/em><\/h2>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-6a0f5b63e105a\" data-id=\"6a0f5b63e105a\" data-height=\"45\" data-height-mobile=\"45\" data-height-tab=\"45\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text]<\/p>\n<p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/mauditors.com\/en\/contacto\/\">Let&#8217;s work together<\/a><\/p>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-6a0f5b63e1081\" data-id=\"6a0f5b63e1081\" data-height=\"95\" data-height-mobile=\"75\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"75\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"templatera_shortcode\"><style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.vc_custom_1715087878154{background-color: rgba(233,233,233,0.5) !important;*background-color: rgb(233,233,233) !important;}<\/style><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1715087878154 vc_row-has-fill\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-spacer spacer-6a0f5b63e1d06\" data-id=\"6a0f5b63e1d06\" data-height=\"55\" data-height-mobile=\"55\" data-height-tab=\"55\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-spacer spacer-6a0f5b63e1d39\" data-id=\"6a0f5b63e1d39\" data-height=\"15\" data-height-mobile=\"5\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"5\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element title-1-big\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: center;\">Other services<\/p>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-6a0f5b63e1ec1\" data-id=\"6a0f5b63e1ec1\" data-height=\"15\" data-height-mobile=\"10\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"10\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element text-default\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: center; max-width: 530px; margin-left: auto; margin-right: auto;\">Our services are always tailored to meet the specific needs of our clients. We focus on three main areas: comprehensively improving results, maximizing budget efficiency, and strengthening relationships.<\/p>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-6a0f5b63e1fcb\" data-id=\"6a0f5b63e1fcb\" data-height=\"75\" data-height-mobile=\"45\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"45\" style=\"clear:both;display:block;\"><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class='custom-show-section-big'><a class='column-show-section-hover' href='https:\/\/mauditors.com\/en\/management\/'><div class='custom-show-section cara-1' style='background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/management_full-scaled.jpg);'><div class='container color-white'><p class='subtitle-text'>BUILD PARTNERSHIPS<\/p><p class='title-otros-servicios'>Management<\/p><\/div><\/div><div class='custom-show-section cara-2'><div class='container'><p class='subtitle-text'>BUILD PARTNERSHIPS<\/p><p class='title-otros-servicios'>Management<\/p><p class='text-otros-servicios'>As the leading experts in the market, enriched by the insights from our clients, we solve problems and address questions related to the media market. We support in negotiating strategies with media vendors, establishing a remuneration model for their agency, setting contractual commitments, defining KPIs, managing agency pitches, developing contracts, and determining the final fixed fee, variable fee, and\/or bonuses for their agency. Additionally, we offer other ad hoc services tailored specifically to each client's needs.<\/p><p class='servicios-arrow'><span class='fa-solid fa-arrow-right-long'><\/span><\/p><\/div><\/div><\/a><\/div><div class=\"ult-spacer spacer-6a0f5b63e2509\" data-id=\"6a0f5b63e2509\" data-height=\"0\" data-height-mobile=\"25\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"25\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class='custom-show-section-big'><a class='column-show-section-hover' href='https:\/\/mauditors.com\/en\/measurement\/'><div class='custom-show-section cara-1' style='background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/measurement_full-scaled.jpg);'><div class='container color-white'><p class='subtitle-text'>BUDGET OPTIMIZATION<\/p><p class='title-otros-servicios'>Measurement<\/p><\/div><\/div><div class='custom-show-section cara-2'><div class='container'><p class='subtitle-text'>BUDGET OPTIMIZATION<\/p><p class='title-otros-servicios'>Measurement<\/p><p class='text-otros-servicios'>The objectives of our services are to assess media planning and agency purchasing performance in comparison to the market. Based on an extensive and representative pool of clients, Media Auditors conducts a detailed analysis that identifies savings achieved and opportunities for improvement in both online and offline purchases for the advertiser.<\/p><p class='servicios-arrow'><span class='fa-solid fa-arrow-right-long'><\/span><\/p><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"ult-spacer spacer-6a0f5b63e2d09\" data-id=\"6a0f5b63e2d09\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/mauditors.com\/en\/contacto\/\">Contact us<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-6a0f5b63e2e60\" data-id=\"6a0f5b63e2e60\" data-height=\"95\" data-height-mobile=\"75\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"75\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"PERFORMANCE SERVICE Social Media Audit Contact \"Boost your results on social media\" \"In our Paid Social Media Audit, we review the efficiency of campaign planning and tracking processes.\" Media Auditors' Paid Social Media Audit service is designed to provide a comprehensive evaluation of the results of a campaign by client selection. The goal is to [...]","protected":false},"author":1,"featured_media":0,"parent":2375,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2388","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Audit | Media Auditors<\/title>\n<meta name=\"description\" content=\"The Social Media Audit is designed to provide a comprehensive assessment of social media campaign performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mauditors.com\/en\/performance\/social-media-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media 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