{"id":2422,"date":"2024-06-25T13:55:07","date_gmt":"2024-06-25T11:55:07","guid":{"rendered":"https:\/\/mauditors.com\/management\/"},"modified":"2025-01-22T09:45:21","modified_gmt":"2025-01-22T08:45:21","slug":"management","status":"publish","type":"page","link":"https:\/\/www.mauditors.com\/en\/management\/","title":{"rendered":"Management"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;section-cabecera&#8221; css=&#8221;.vc_custom_1722345402565{background-image: url(https:\/\/mauditors.com\/wp-content\/uploads\/2024\/07\/management_croped-scaled.jpg?id=1521) !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_wp_text el_class=&#8221;subtitle-text color-white&#8221;]build partnerships[\/vc_wp_text][vc_wp_text el_class=&#8221;title-text color-white&#8221;]<\/p>\n<h1>Management<\/h1>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69d066ab659d4\" data-id=\"69d066ab659d4\" data-height=\"45\" data-height-mobile=\"45\" data-height-tab=\"45\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;boton-section-default&#8221;]<a class=\"boton-default\" href=\"https:\/\/mauditors.com\/en\/contacto\/\">Contact<\/a>[\/vc_wp_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column]<div class=\"ult-spacer spacer-69d066ab65a62\" data-id=\"69d066ab65a62\" data-height=\"75\" data-height-mobile=\"55\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"55\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;menu-servicios&#8221;]<\/p>\n<ul style=\"text-align: left;\">\n<li><a href=\"#servicios\">Services<\/a><\/li>\n<li><a href=\"#fases-proyecto\">Project phases<\/a><\/li>\n<li><a href=\"#clients\">Our clients<\/a><\/li>\n<li><a href=\"#news-insight\">News insight<\/a><\/li>\n<li><a href=\"#faqs\">Faqs<\/a><\/li>\n<\/ul>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-69d066ab65aca\" data-id=\"69d066ab65aca\" data-height=\"75\" data-height-mobile=\"0\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"0\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row el_id=&#8221;servicios&#8221;][vc_column]<div class=\"ult-spacer spacer-69d066ab65b2f\" data-id=\"69d066ab65b2f\" data-height=\"75\" data-height-mobile=\"55\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"55\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;title-2&#8243;]<\/p>\n<h2>Our services<\/h2>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69d066ab65b76\" data-id=\"69d066ab65b76\" data-height=\"15\" data-height-mobile=\"15\" data-height-tab=\"15\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;text-default&#8221;]As the leading experts in the market, with the wealth of knowledge provided by our clients, we address issues and questions related to the media market. We support negotiation strategies with media vendors, agency remuneration models, contractual commitments, KPI definition, agency review management, contract development, final quantification of fixed fees, variable fees, and\/or bonuses to agencies, as well as other bespoke services for our clients. Our highly trained teams ensure that all established guidelines are followed to meet the strategic objectives of our clients.[\/vc_wp_text]<div class=\"ult-spacer spacer-69d066ab65bbc\" data-id=\"69d066ab65bbc\" data-height=\"45\" data-height-mobile=\"45\" data-height-tab=\"45\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_row_inner content_placement=&#8221;top&#8221; gap=&#8221;30&#8243; el_class=&#8221;width-nuestros-servicios&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2092&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221; el_class=&#8221;icono-nuestros-servicios&#8221;]<div class=\"ult-spacer spacer-69d066ab65c03\" data-id=\"69d066ab65c03\" data-height=\"25\" data-height-mobile=\"0\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"0\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;titulos-nuestros-servicios&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Contract Consulting<\/h3>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69d066ab65c64\" data-id=\"69d066ab65c64\" data-height=\"15\" data-height-mobile=\"15\" data-height-tab=\"15\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;text-default&#8221;]<span style=\"font-weight: 400;\">In the ever-changing environment we find ourselves in, more and more clients are updating and adjusting their contracts with agencies. Management models, compensation structures, and clearer objectives\u2014all aimed at achieving a partnership-based relationship grounded in transparency.<\/span><span style=\"font-weight: 400;\">.<\/span>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2101&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221; el_class=&#8221;icono-nuestros-servicios&#8221;]<div class=\"ult-spacer spacer-69d066ab65ccf\" data-id=\"69d066ab65ccf\" data-height=\"25\" data-height-mobile=\"0\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"0\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;titulos-nuestros-servicios&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Influencer Contract Consulting<\/h3>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69d066ab65d26\" data-id=\"69d066ab65d26\" data-height=\"15\" data-height-mobile=\"15\" data-height-tab=\"15\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;text-default&#8221;]<span style=\"font-weight: 400;\">Media Auditors stands out by offering a specialized Influencer Contract Consulting service that manages all stages of negotiation<\/span><span style=\"font-weight: 400;\"> ensuring fair and beneficial<\/span><span style=\"font-weight: 400;\"> terms and clauses for both parties.<\/span>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2098&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221; el_class=&#8221;icono-nuestros-servicios&#8221;]<div class=\"ult-spacer spacer-69d066ab65d7c\" data-id=\"69d066ab65d7c\" data-height=\"25\" data-height-mobile=\"0\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"0\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;titulos-nuestros-servicios&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Pitch Management<\/h3>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69d066ab65dd5\" data-id=\"69d066ab65dd5\" data-height=\"15\" data-height-mobile=\"15\" data-height-tab=\"15\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;text-default&#8221;]<span style=\"font-weight: 400;\">We advise our clients on all aspects of conducting a 360\u00ba media agency pitch, including digital agencies, content agencies, and influencers (local\/regional). Finding the right partner is crucial and involves a significant amount of time and effort.<\/span>[\/vc_wp_text][\/vc_column_inner][vc_column_inner]<div class=\"ult-spacer spacer-69d066ab65e35\" data-id=\"69d066ab65e35\" data-height=\"30\" data-height-mobile=\"10\" data-height-tab=\"\" data-height-tab-portrait=\"10\" data-height-mobile-landscape=\"10\" style=\"clear:both;display:block;\"><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;width-nuestros-servicios&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_wp_text el_class=&#8221;boton-section-default&#8221;]<\/p>\n<p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/www.mauditors.com\/en\/management\/consultoria-de-contrato\/\">See more<\/a><\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_wp_text el_class=&#8221;boton-section-default&#8221;]<\/p>\n<p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/www.mauditors.com\/en\/management\/consultoria-de-contrato-con-influencers\/\">See more<\/a><\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_wp_text el_class=&#8221;boton-section-default&#8221;]<\/p>\n<p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/www.mauditors.com\/en\/management\/pitch-de-agencias\/\">See more<\/a><\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner]<div class=\"ult-spacer spacer-69d066ab65eb1\" data-id=\"69d066ab65eb1\" data-height=\"125\" data-height-mobile=\"25\" data-height-tab=\"\" data-height-tab-portrait=\"25\" data-height-mobile-landscape=\"25\" style=\"clear:both;display:block;\"><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;30&#8243; el_class=&#8221;width-nuestros-servicios&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2095&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221; el_class=&#8221;icono-nuestros-servicios&#8221;]<div class=\"ult-spacer spacer-69d066ab65f36\" data-id=\"69d066ab65f36\" data-height=\"25\" data-height-mobile=\"0\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"0\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;titulos-nuestros-servicios&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Media Management Model<\/h3>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69d066ab65faf\" data-id=\"69d066ab65faf\" data-height=\"15\" data-height-mobile=\"15\" data-height-tab=\"15\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;text-default&#8221;]<span style=\"font-weight: 400;\">We define for our clients the processes and protocols that their media department needs to follow. We help establish how the agency should carry out its media plan, always based on the specific needs of each client.<\/span>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2098&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221; el_class=&#8221;icono-nuestros-servicios&#8221;]<div class=\"ult-spacer spacer-69d066ab65ffa\" data-id=\"69d066ab65ffa\" data-height=\"25\" data-height-mobile=\"0\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"0\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;titulos-nuestros-servicios&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Agency Evaluation<\/h3>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69d066ab66046\" data-id=\"69d066ab66046\" data-height=\"15\" data-height-mobile=\"15\" data-height-tab=\"15\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;text-default&#8221;]<span style=\"font-weight: 400;\">We assist our clients in clearly defining media planning and buying objectives, identifying key performance indicators (KPIs) that are crucial for assessing their agencies&#8217; performance. Additionally, we help determine qualitative aspects such as account management, strategic planning, and other factors relevant to the client.<\/span>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][vc_column_inner]<div class=\"ult-spacer spacer-69d066ab66093\" data-id=\"69d066ab66093\" data-height=\"30\" data-height-mobile=\"10\" data-height-tab=\"\" data-height-tab-portrait=\"10\" data-height-mobile-landscape=\"10\" style=\"clear:both;display:block;\"><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;30&#8243; el_class=&#8221;width-nuestros-servicios&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_wp_text el_class=&#8221;boton-section-default&#8221;]<\/p>\n<p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/www.mauditors.com\/en\/management\/modelo-de-gestion-de-medios\/\">See more<\/a><\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_wp_text el_class=&#8221;boton-section-default&#8221;]<\/p>\n<p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/www.mauditors.com\/en\/management\/evaluacion-de-agencia\/\">See more<\/a><\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][vc_column_inner]<div class=\"ult-spacer spacer-69d066ab660db\" data-id=\"69d066ab660db\" data-height=\"30\" data-height-mobile=\"10\" data-height-tab=\"\" data-height-tab-portrait=\"10\" data-height-mobile-landscape=\"10\" style=\"clear:both;display:block;\"><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=&#8221;fases-proyecto&#8221;][vc_column]<div class=\"ult-spacer spacer-69d066ab66115\" data-id=\"69d066ab66115\" data-height=\"95\" data-height-mobile=\"65\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"65\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;title-2&#8243;]<\/p>\n<h2>Service phases<\/h2>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69d066ab6614c\" data-id=\"69d066ab6614c\" data-height=\"45\" data-height-mobile=\"45\" data-height-tab=\"45\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; gap=&#8221;15&#8243; el_class=&#8221;fases-del-proyecto-section&#8221;][vc_column_inner el_class=&#8221;fases-del-proyecto&#8221; width=&#8221;1\/3&#8243;][vc_wp_text]<\/p>\n<p style=\"text-align: center;\">Client Briefing<\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner el_class=&#8221;fases-del-proyecto&#8221; width=&#8221;1\/3&#8243;][vc_wp_text]<\/p>\n<p style=\"text-align: center;\">Data Collection<\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner el_class=&#8221;fases-del-proyecto&#8221; width=&#8221;1\/3&#8243;][vc_wp_text]<\/p>\n<p style=\"text-align: center;\">Project Kick-off<\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;15&#8243; el_class=&#8221;fases-del-proyecto-section&#8221; el_id=&#8221;clients&#8221;][vc_column_inner el_class=&#8221;fases-del-proyecto&#8221; width=&#8221;1\/3&#8243;][vc_wp_text]<\/p>\n<p style=\"text-align: center;\">Data Validation<\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner el_class=&#8221;fases-del-proyecto&#8221; width=&#8221;1\/3&#8243;][vc_wp_text]<\/p>\n<p style=\"text-align: center;\">Information Processing<\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner el_class=&#8221;fases-del-proyecto&#8221; width=&#8221;1\/3&#8243;][vc_wp_text]<\/p>\n<p style=\"text-align: center;\">Analysis and Validation of Results<\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][\/vc_row_inner]<div class=\"ult-spacer spacer-69d066ab66184\" data-id=\"69d066ab66184\" data-height=\"75\" data-height-mobile=\"55\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"55\" style=\"clear:both;display:block;\"><\/div><div class=\"templatera_shortcode\"><style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.vc_custom_1722259593793{background-color: #f4f4f4 !important;}<\/style><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1722259593793 vc_row-has-fill vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-spacer spacer-69d066ab677fb\" data-id=\"69d066ab677fb\" data-height=\"75\" data-height-mobile=\"50\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"50\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element title-2\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><h2>Our Clients<\/h2>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-69d066ab67a77\" data-id=\"69d066ab67a77\" data-height=\"50\" data-height-mobile=\"20\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"20\" style=\"clear:both;display:block;\"><\/div><div id=\"ult-carousel-121904237069d066ab67dd5\" class=\"ult-carousel-wrapper   ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-427072767969d066ab67b20 \" ><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/heineken-mexico-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"heineken mx\" title=\"heineken mexico\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/heineken-mexico-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/heineken-mexico.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/el-palacio-de-hierro-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"el palacio de hierro\" title=\"el palacio de hierro\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/el-palacio-de-hierro-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/el-palacio-de-hierro.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/clip-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"clip\" title=\"clip\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/clip-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/clip.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/bimbo-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"logo bimbo\" title=\"bimbo\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/bimbo-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/bimbo.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/Proyecto-nuevo-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"logo gm\" title=\"Proyecto nuevo\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/Proyecto-nuevo-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/Proyecto-nuevo.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" 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loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/lala-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"logo lala\" title=\"lala\" srcset=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/lala-150x150.png 150w, https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/lala.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/mercado-libre-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" 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},});\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t<\/script>\n\t\t\t<div class=\"ult-spacer spacer-69d066ab6e5b2\" data-id=\"69d066ab6e5b2\" data-height=\"100\" data-height-mobile=\"85\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"85\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element boton-section-default\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/mauditors.com\/en\/contacto\/\">Let's work together<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-69d066ab6e712\" data-id=\"69d066ab6e712\" data-height=\"95\" data-height-mobile=\"65\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"65\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row][vc_section el_id=&#8221;faqs&#8221;][vc_row][vc_column]<div class=\"ult-spacer spacer-69d066ab6ee66\" data-id=\"69d066ab6ee66\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][vc_wp_text el_class=&#8221;title-2&#8243;]<\/p>\n<h2>FAQS<\/h2>\n<p>[\/vc_wp_text][\/vc_column][vc_column width=&#8221;5\/6&#8243;]<div class=\"ult-spacer spacer-69d066ab6ee9a\" data-id=\"69d066ab6ee9a\" data-height=\"35\" data-height-mobile=\"35\" data-height-tab=\"35\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"ult_exp_section_layer ult-adjust-bottom-margin posiciones-seccion faqs-section\" >\n\t\t<div id=\"uvc-exp-wrap-6727\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-6727'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#dbdbdb; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#dbdbdb\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#dbdbdb\"data-headerhover=\"#e5e5e5\"data-title=\"Media\"data-newtitle=\"Preguntas que responden nuestro servicio\"data-icon=\"\"data-newicon=\"\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Media\n\t\t\t\t\t <\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#dbdbdb;  \"><div class=\"ult_ecpsub_cont\" style=\" \" ><div  class=\"vc_wp_text wpb_content_element &#8221;text-default&#8221;\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the Cost per Reach level of my campaigns compared to the market average?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What trends are being seen in the market this year?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How does my media and vendor share compare to the market average?<\/span><\/li>\n<\/ul>\n<p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div>\n\n\t\t\t<\/div><div class=\"ult_exp_section_layer ult-adjust-bottom-margin posiciones-seccion faqs-section\" >\n\t\t<div id=\"uvc-exp-wrap-5314\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-5314'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#dbdbdb; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#dbdbdb\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#dbdbdb\"data-headerhover=\"#e5e5e5\"data-title=\"Marketing\"data-newtitle=\"Preguntas que responden nuestro servicio\"data-icon=\"\"data-newicon=\"\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Marketing\n\t\t\t\t\t <\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#dbdbdb;  \"><div class=\"ult_ecpsub_cont\" style=\" \" ><div  class=\"vc_wp_text wpb_content_element &#8221;text-default&#8221;\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How does my media investment strategy (investment share) compare to the market?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How efficient are my key KPIs compared to the market average?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the optimization level (savings) and improvement opportunities for my entire media purchase?<\/span><\/li>\n<\/ul>\n<p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div>\n\n\t\t\t<\/div><div class=\"ult_exp_section_layer ult-adjust-bottom-margin posiciones-seccion faqs-section\" >\n\t\t<div id=\"uvc-exp-wrap-3767\" role=\"button\" tabindex=\"0\" aria-pressed=\"false\"  data-ultimate-target='#uvc-exp-wrap-3767'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:20px;\"}'  class=\"ult_exp_section  ult-responsive \" style=\"color:#333333;background-color:#dbdbdb; font-weight:normal;  text-align:center;\" data-textcolor=\"#333333\"data-texthover=\"#333333\"data-icncolor=\"#333333\"data-ihover=\"#333333\"data-height=\"0\"data-cntbg=\"#dbdbdb\"data-cnthvrbg=\"#e5e5e5\"data-headerbg=\"#dbdbdb\"data-headerhover=\"#e5e5e5\"data-title=\"Buying\"data-newtitle=\"Preguntas que responden nuestro servicio\"data-icon=\"\"data-newicon=\"\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"\"data-newimg=\"\"><div  class=\"ult_exp_section-main \">\n\t\t\t\t\t<div class=\"ult_expheader\" >Buying\n\t\t\t\t\t <\/div><\/div>\n\t\t\t\t<\/div><div class=\"ult_exp_content \" style=\"background-color:#dbdbdb;  \"><div class=\"ult_ecpsub_cont\" style=\" \" ><div  class=\"vc_wp_text wpb_content_element &#8221;text-default&#8221;\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are my media negotiations competitive compared to the market?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the optimization level (savings) and improvement opportunities for my entire media purchase, and how can I improve these results?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What strategies is the market adopting for negotiations?<\/span><\/li>\n<\/ul>\n<p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][\/vc_row][\/vc_section][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;display-flex&#8221; el_id=&#8221;news-insight&#8221;][vc_column el_class=&#8221;container margin-left-right-auto no-container-responsive&#8221;]<div class=\"ult-spacer spacer-69d066ab6f499\" data-id=\"69d066ab6f499\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;title-2 container-responsive&#8221;]<\/p>\n<h2>Insights<\/h2>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69d066ab6f4c8\" data-id=\"69d066ab6f4c8\" data-height=\"65\" data-height-mobile=\"45\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"45\" style=\"clear:both;display:block;\"><\/div><div id=\"ult-carousel-302281604669d066ab6f56f\" class=\"ult-carousel-wrapper  insight-dots slider-insight-benchmarking ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-345652276369d066ab6f545 \" ><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><div class='nuestra-noticia noticia-3042'><a href='https:\/\/www.mauditors.com\/en\/exploring-audiences-mexico-insights-ibope-jic\/'><div class='image' style='background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/68f6157a-bdc2-4ca6-b2c5-38a57017b72a.jpg);'><\/div><p class='subtitle-text'>17 de July de 2024<\/p><p class='post-title'>EXPLORING AUDIENCES IN MEXICO: INSIGHTS FROM IBOPE AND JIC<\/p><p class='read-more'><span class='read-more-text'><\/span> <span class='fa-solid fa-arrow-right-long'><\/span><\/p><\/a><\/div><\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><div class='nuestra-noticia noticia-2528'><a href='https:\/\/www.mauditors.com\/en\/rise-podcast-digital-audio-advertising\/'><div class='image' style='background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/micro.jpg);'><\/div><p class='subtitle-text'>2 de July de 2024<\/p><p class='post-title'>THE RISE OF PODCASTS AND DIGITAL AUDIO ADVERTISING<\/p><p class='read-more'><span class='read-more-text'><\/span> <span class='fa-solid fa-arrow-right-long'><\/span><\/p><\/a><\/div><\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><div class='nuestra-noticia noticia-2577'><a href='https:\/\/www.mauditors.com\/en\/connected-tv-a-new-medium\/'><div class='image' style='background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/television-conectada-1.jpg);'><\/div><p class='subtitle-text'>1 de April de 2023<\/p><p class='post-title'>CONNECTED TV: A NEW MEDIUM<\/p><p class='read-more'><span class='read-more-text'><\/span> <span class='fa-solid fa-arrow-right-long'><\/span><\/p><\/a><\/div><\/div><\/div><\/div>\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tjQuery(document).ready(function ($) {\n\t\t\t\t\tif( typeof jQuery('.ult-carousel-345652276369d066ab6f545').slick == \"function\"){\n\t\t\t\t\t\t$('.ult-carousel-345652276369d066ab6f545').slick({dots: true,autoplay: true,autoplaySpeed: \"5000\",speed: \"300\",infinite: true,arrows: true,nextArrow: '<button type=\"button\" role=\"button\" aria-label=\"Next\" style=\"color:#333333; font-size:20px;\" 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vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-spacer spacer-69d066ab8100b\" data-id=\"69d066ab8100b\" data-height=\"55\" data-height-mobile=\"55\" data-height-tab=\"55\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-spacer spacer-69d066ab81041\" data-id=\"69d066ab81041\" data-height=\"15\" data-height-mobile=\"5\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"5\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element title-1-big\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: center;\">Other services<\/p>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-69d066ab811d1\" data-id=\"69d066ab811d1\" data-height=\"15\" data-height-mobile=\"10\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"10\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element text-default\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: center; max-width: 530px; margin-left: auto; margin-right: auto;\">Our services are always designed to meet the specific needs of our clients. We work in three main areas: comprehensively improving results, maximizing budget efficiency, and strengthening relationships.<\/p>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-69d066ab812ef\" data-id=\"69d066ab812ef\" data-height=\"75\" data-height-mobile=\"45\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"45\" style=\"clear:both;display:block;\"><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class='custom-show-section-big'><a class='column-show-section-hover' href='https:\/\/mauditors.com\/en\/measurement\/'><div class='custom-show-section cara-1' style='background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/management_full-scaled.jpg);'><div class='container color-white'><p class='subtitle-text'>TRACK YOUR RESULTS<\/p><p class='title-otros-servicios'>Measurement<\/p><\/div><\/div><div class='custom-show-section cara-2'><div class='container'><p class='subtitle-text'>TRACK YOUR RESULTS<\/p><p class='title-otros-servicios'>Measurement<\/p><p class='text-otros-servicios'>The objectives of our services are to evaluate media planning and agency performance compared to the market. Based on an extensive and representative pool of clients, Media Auditors provides a detailed analysis that identifies savings achieved and opportunities for improvement in both online and offline purchasing for the advertiser.<\/p><p class='servicios-arrow'><span class='fa-solid fa-arrow-right-long'><\/span><\/p><\/div><\/div><\/a><\/div><div class=\"ult-spacer spacer-69d066ab81a4a\" data-id=\"69d066ab81a4a\" data-height=\"0\" data-height-mobile=\"25\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"25\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class='custom-show-section-big'><a class='column-show-section-hover' href='https:\/\/mauditors.com\/en\/performance\/'><div class='custom-show-section cara-1' style='background-image: url(https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/07\/performance_full-scaled.jpg);'><div class='container color-white'><p class='subtitle-text'>BUDGET OPTIMIZATION<\/p><p class='title-otros-servicios'>Perfomance<\/p><\/div><\/div><div class='custom-show-section cara-2'><div class='container'><p class='subtitle-text'>BUDGET OPTIMIZATION<\/p><p class='title-otros-servicios'>Perfomance<\/p><p class='text-otros-servicios'>As leading experts in the market, enriched by our clients' insights, we address issues and questions related to the media landscape. We assist with negotiating strategies with media vendors, establishing remuneration models for agencies, contractual commitments, KPI definitions, agency pitch management, contract development, and the final quantification of fixed, variable, and\/or bonus fees for agencies. Additionally, we offer other services tailored to the specific needs of our clients.<\/p><p class='servicios-arrow'><span class='fa-solid fa-arrow-right-long'><\/span><\/p><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"ult-spacer spacer-69d066ab81f9a\" data-id=\"69d066ab81f9a\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div  class=\"vc_wp_text wpb_content_element\"><div class=\"widget widget_text\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: center;\"><a class=\"boton-default\" href=\"https:\/\/mauditors.com\/en\/contacto\/\">Contact<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div class=\"ult-spacer spacer-69d066ab821bc\" data-id=\"69d066ab821bc\" data-height=\"95\" data-height-mobile=\"75\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"75\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"build partnerships Management Contact Services Project phases Our clients News insight Faqs Our services As the leading experts in the market, with the wealth of knowledge provided by our clients, we address issues and questions related to the media market. We support negotiation strategies with media vendors, agency remuneration models, contractual commitments, KPI definition, agency [...]","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2422","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Management | Media Auditors<\/title>\n<meta name=\"description\" content=\"We assist you in agency management. We monitor results and ensure that all agreed-upon guidelines are followed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mauditors.com\/en\/management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Management | Media Auditors\" \/>\n<meta property=\"og:description\" content=\"We assist you in agency management. 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