{"id":2847,"date":"2024-04-01T09:49:20","date_gmt":"2024-04-01T07:49:20","guid":{"rendered":"https:\/\/www.mauditors.com\/insight\/lorem-ipsum-dolor-sit-amet-consectetur-2\/"},"modified":"2024-08-28T13:52:54","modified_gmt":"2024-08-28T11:52:54","slug":"lorem-ipsum-dolor-sit-amet-consectetur-2","status":"publish","type":"insight","link":"https:\/\/www.mauditors.com\/pt-pt\/insight\/lorem-ipsum-dolor-sit-amet-consectetur-2\/","title":{"rendered":"M\u00e9xico Media Landscape 2023"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;section-cabecera&#8221; css=&#8221;.vc_custom_1720099669539{background-image: url(https:\/\/mauditors.com\/wp-content\/uploads\/2024\/04\/benchmarking4-2-scaled.jpg?id=1655) !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_wp_text el_class=&#8221;title-text color-white&#8221;]<\/p>\n<h1>MEXICO MEDIA<\/h1>\n<h1>LANDSCAPE 2023<\/h1>\n<p>[\/vc_wp_text]<div class=\"ult-spacer spacer-69de7042ec2f3\" data-id=\"69de7042ec2f3\" data-height=\"35\" data-height-mobile=\"35\" data-height-tab=\"35\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text]<a class=\"boton-default\" href=\"#\" download=\"#\">Baixar relat\u00f3rio<\/a>[\/vc_wp_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-69de7042ec3a8\" data-id=\"69de7042ec3a8\" data-height=\"75\" data-height-mobile=\"55\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"55\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row gap=&#8221;15&#8243; el_class=&#8221;display-grid-responsive&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;order-responsive-2&#8243;]<div class=\"ult-spacer spacer-69de7042ec3ff\" data-id=\"69de7042ec3ff\" data-height=\"0\" data-height-mobile=\"35\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"35\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;font-title font-title-bigger&#8221;]Nosso relat\u00f3rio de 2023[\/vc_wp_text]<div class=\"ult-spacer spacer-69de7042ec450\" data-id=\"69de7042ec450\" data-height=\"35\" data-height-mobile=\"35\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"35\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text el_class=&#8221;text-default&#8221;]El\u00a0<b>Media Landscape\u00a0<\/b>es un reporte que Media Auditors publica anualmente y recoge la informaci\u00f3n m\u00e1s relevante sobre la industria publicitaria, la actividad de los anunciantes, y un panorama de lo que trae los pr\u00f3ximos meses del a\u00f1o.<span id=\"more-26995\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>As informa\u00e7\u00f5es utilizadas para este relat\u00f3rio baseiam-se nos dados reportados \u00e0 Media Auditors pelos anunciantes e suas ag\u00eancias de m\u00eddia durante o ano de 2023 e in\u00edcio de 2024. Estimativas que a Media Auditors faz com base em sua ampla experi\u00eancia como auditor e consultor no mercado latino-americano.<\/p>\n<p>&nbsp;<\/p>\n<p>O objetivo deste relat\u00f3rio \u00e9 dar uma vis\u00e3o geral de como o setor se comportou durante 2023 e o que esperar nos pr\u00f3ximos meses de 2024.[\/vc_wp_text]<div class=\"ult-spacer spacer-69de7042ec4a0\" data-id=\"69de7042ec4a0\" data-height=\"55\" data-height-mobile=\"35\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"35\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1714478329950{background-color: #f5f5f5 !important;}&#8221; el_class=&#8221;columna-blog-section order-responsive-1&#8243;][vc_wp_text]<\/p>\n<ul>\n<li>Resultados 2023<\/li>\n<li>Varia\u00e7\u00e3o dos investimentos semestralmente vs. ano anterior<\/li>\n<li>Compartilhe investimentos por meio de. Compartilhe investimentos por categoria Investimentos em TV aberta. B\u00f4nus de TV aberta<\/li>\n<li>Investimentos Digitais. Melhores jogadores<\/li>\n<li>Televis\u00e3o conectada. TV endere\u00e7\u00e1vel<\/li>\n<li>Principais Indicadores: Auditorias<\/li>\n<li>Panorama 2024: Dados Macroecon\u00f4micos<\/li>\n<li>Efic\u00e1cia dos canais digitais<\/li>\n<li>Investimentos em formatos digitais<\/li>\n<li>Marketing de influ\u00eancia. M\u00eddia de varejo<\/li>\n<\/ul>\n<p>[\/vc_wp_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":1657,"template":"","class_list":["post-2847","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e9xico Media Landscape 2023 - Media Auditors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mauditors.com\/pt-pt\/insight\/lorem-ipsum-dolor-sit-amet-consectetur-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9xico Media Landscape 2023 - Media Auditors\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;section-cabecera&#8221; css=&#8221;.vc_custom_1720099669539{background-image: url(https:\/\/mauditors.com\/wp-content\/uploads\/2024\/04\/benchmarking4-2-scaled.jpg?id=1655) !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_wp_text el_class=&#8221;title-text color-white&#8221;] MEXICO MEDIA LANDSCAPE 2023 [\/vc_wp_text][vc_wp_text]Baixar relat\u00f3rio[\/vc_wp_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row gap=&#8221;15&#8243; el_class=&#8221;display-grid-responsive&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;order-responsive-2&#8243;][vc_wp_text el_class=&#8221;font-title font-title-bigger&#8221;]Nosso relat\u00f3rio de 2023[\/vc_wp_text][vc_wp_text el_class=&#8221;text-default&#8221;]El\u00a0Media Landscape\u00a0es un reporte que Media Auditors publica anualmente y recoge la informaci\u00f3n m\u00e1s relevante sobre la industria publicitaria, la actividad de los anunciantes, y un panorama de lo que [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mauditors.com\/pt-pt\/insight\/lorem-ipsum-dolor-sit-amet-consectetur-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Auditors\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-28T11:52:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mauditors.com\/wp-content\/uploads\/2024\/04\/benchmarking4-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1507\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mauditors.com\/pt-pt\/insight\/lorem-ipsum-dolor-sit-amet-consectetur-2\/\",\"url\":\"https:\/\/www.mauditors.com\/pt-pt\/insight\/lorem-ipsum-dolor-sit-amet-consectetur-2\/\",\"name\":\"M\u00e9xico Media Landscape 2023 - 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