PERFORMANCE SERVICE

Paid Social
Media Audit

Auditoría de paid social

“Boost your results on social media”

“In our Paid Social Media Audit, we review the efficiency of campaign planning and tracking processes.”

Media Auditors’ Paid Social Media Audit service is designed to provide a comprehensive evaluation of the results of a campaign by client selection. The goal is to review the efficiency of the planning and monitoring processes between the client and the agency, identifying improvement points for future campaigns. With this audit, client obtains a clear overview of the strengths and areas for improvement of their agency team, ensuring optimal budget management and the achievement of set objectives. This service provides greater control by tracking the results of the most relevant campaigns, verifying the audited results, and offering a comprehensive evaluation that provides a 360º view of all aspects of the campaigns.

A Structured and Efficient Process

The audit process includes a pre-work phase for both the client and the agency, where data is reviewed, and the steps followed during the campaign are analyzed. Aspects such as the communication´s needs and objectives, media plan creation and validation, and the reporting of results are evaluated. Additionally, primary and secondary KPIs defined in the campaign planning are analyzed, providing valuable insights and learnings.

 

We evaluate the Marketing Funnel starting with the awareness phase to measure impressions and website visits generated by the campaign. Then, we analyze the consideration phase by observing the quality of leads obtained and how they convert into business opportunities. Finally, the overall campaign performance is studied to ensure that all objectives are effectively met.

«We evaluate and improve the efficiency and results os your advertising investment»