Are you confident that your media agency is delivering everything that was agreed? Does your compensation model truly align the agency’s incentives with your business objectives?

The relationship between an advertiser and its media agency involves significant investment, multiple stakeholders and a considerable information imbalance. Without clear evaluation mechanisms, material differences can arise between what was negotiated, what was reported and what was actually delivered.

In this white paper, you will find practical guidance to:

• Identify the key criteria for evaluating your agency’s performance.
• Understand the benefits and risks of the main agency compensation models.
• Structure an effective annual evaluation or agency pitch process.
• Determine when to introduce an independent media audit.
• Assess your current level of control over media investment using an executive checklist.

This guide is designed for Marketing, Media, Procurement, Finance and Internal Audit leaders seeking to make evidence-based decisions and protect the value of their media investment.

Download the white paper for free and discover the key areas you should be evaluating in your agency relationship.